11/16/2011

3G Services

 

With 3G, mobile carriers got one high speed data channel which allowed to amplify the offer of data and VAS services. Offering of these services is the option for mobile operators worldwide in order to make up for the fall in data revenue.

 

In 2010, the participation of data in the services net revenue overtook 50% at SoftBank (Japan) and reached 31.4% in the average for mobile carriers in the United States.

 

 

 

 

In Brazil, Vivo is leading this process, representing 23.5% of the services net revenue in 2Q10 (more details).

 

Mobile operators' data and VAS revenue can be divided into three main components:

• SMS/MMS
• Internet access (data packages)
• Other Value Added Services

At Vivo, SMS/MMS represented 34.3% of the services bet revenue in 2010, Internet access hit 53.2% and other services 12.5%. In other carriers SMS has the biggest participation in net revenue.

 

Internet access included data packages for Smartphones, modems and other types of data terminals.

 

Among other VAS services we highlight:

• Messaging services (Email and Instant Message);
• Entertainment (Music, Ringtone, Images, Games, TV and Video);
• Social Networks;
• Payments and Banking;
• Location Based Services.

 

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