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Vivo
Vivo is a joint venture of Telefónica Móviles and Portugal Telecom established in december 2002 from 7 cellular providers in the Bands A and B. These providers correspond to 5 companies listed in the stock exchange of São Paulo and New York: Telesp Celular Participações S.A., including Global Telecom; Tele Centro Oeste Participações S.A., including NBT; Tele Leste Celular Participações S.A.; Tele Sudeste Celular Participações S.A. and Celular CRT Participações S.A.
Vivo finished the joint venture reorganization in 2006 having the following structure:
Vivo's Coverage
Financial Economic Data
| R$ Thousands |
2005 |
2006 |
2007 |
| Gross Revenue |
15,837 |
15,455 |
17,644 |
| Net Revenue |
11,254 |
10,937 |
12,493 |
| EBIDTA |
3,024 |
2,597 |
3,133 |
| EBITDA Margin |
26.9% |
23.7% |
25.1% |
| Net (lost) Profit. |
(678) |
16 |
(99) |
| Investments |
2,227 |
2,121 |
1,919 |
| Debt |
4,156 |
3,553 |
2,579 |
Main indicators
| Vivo |
2005 |
2006 |
2007 |
Cell Phones (thousands)
|
29,805 |
29,053 |
33,484* |
Net Adds .
(thousands) |
965 |
328 |
4,430 |
Pre-Pay
|
80.7% |
81.0% |
81.3% |
| Monthly Churn |
1.9% |
2.5% |
2.3% |
| SAC (R$)** |
135 |
115 |
106 |
| Employed |
6,084 |
5,896 |
5,600 |
*11.2 millions with GSM technology
Important Facts
| 04/13/2003 |
Vivo is launched on the market |
| 04/25/2003 |
Telesp Celular acquired the control of TCO (Tele Centro Oeste S.A.) |
| 12/04/2005 |
Vivo announced the incorporation of Tele Leste Cel., Tele Sudeste Cel. and CRT by TCP. The incorporation was accomplished in 02/22/2006 |
| 05/02/2006 |
New fase of reorganization announced: with incorporation of the operators by Global Telecom. |
| 07/20/2006 |
The Administrative Council of Vivo approved the construction of a network GSM/EDGE scalable to WCDMA, to be increased to its actual CDMA network, whoch will continue working and in expansion. The investment foreseen to the implantation of these network is R$ 1.080 thousands. |
| 08/03/2007 |
Vivo announced the purchase of Telemig and Amazônia Celular |
| April/08 |
Vivo assume the control of Telemig Celular |
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