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11/11/2010 |
Call Center
This page: Informations about Call Center (Contact Center) or Attendance Centers in Brazil.
The attendance centers, also known as Call Centers, were criated to provide simple and direct telephone attendance for organization or company. The call is done through a phone number, for example 0800 and the client don't have to pay the call. Recently it also has been used numbers 0300 in which the clients pay the rate.
Call Center can also be used to make calls (telemarketing) and manage the communication by e-mail with clients - Contact Center.
Consult the Tutorial Dimensionamento de Centrais de Atendimento (Call Center)
Calculator: Erlang C |
Call Center can be intern to the company or contract of a specialized company. Attendance Position (PA) are the headquarters in a Call Center.
Blocking Telemarketing calls |
According to the decree Decreto Estadual number. 53,921 of 12/30/08 telephony users can choose to not receive telemarketing calls anymore. Companies can't make calls for numbers registered in PROCON's data base.
PROCON-SP will be able to send reports to companies and impose sanctions to transgressions or violations of the rules about the Register for Blocking Telemarketing Calls, but it doesn't indemnify or repair any damage caused.
There's no cost to fill out the register.
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New regulation |
Presidential Decree nº 6.523, of July 31st, establishes general rules about the Customer Service (Serviço de Atendimento ao Consumidor - SAC) through telephones regulated by the Secretary of Economic Right (Secretaria de Direito Econômico - SDE), those are: electrical energy, telephony, Paid TV, health insurance, civil aviation, bus companies, bancs and credit cards supervised by the Central Banc, guarantee quality in the Customer Service and avoid abuses.
Since December 1st 2008, the new decree is implemented. The companied that disobey the rules might be charged with fine from R$ 200 to R$ 3 million. The main changes are:
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Service providers
The main Call Center companies in Brazil are: Contax, Atento, Tivit, Teleperformance e Dedic.
In 2207, according to IDC, the Call Center service billing in Brazil was of R$ 6.1 billion. There were 127 thousand PAs and the number of operators reached 258 thousand.
| Source: IDC | 2005 | 2006 | 2007 |
| Billing (R$ Million) | 4.3 | 5.2 | 6.1 |
| Attendance Position - PAs (Thousands) |
88 | 101 | 127 |
It's following table the main Call Center companies that belong to telecomunications companies.
| Call Center | Group |
2003 |
2004 |
2005 |
2006 | 2007 |
| Atento | Telefonica |
35,000 |
38,000 |
52,000 |
54,485 | 65,000 |
| Contax | Telemar |
28,032 |
37,926 |
49,554 |
49,132 | 61,397 |
| Brasil Center | Embratel |
4,671 |
4,518 |
4,518 |
6,914 | 7,809 |
| ACS | Algar |
6,000 |
6,330 |
6,325 |
6,739 | - |
| Total | 43,299 |
73,703 |
86,774 |
112,397 |
117,270 | 142,306 |
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Atento: www.atento.com.br Contax: www.contax.com.br ACS: www.acs.com.br Brazilian Association of Teleservices: www.abt.org.br Callcenter.inf: www.callcenter.inf.br |
The following presents detailed information for Contax and ACS.
Contax
| - | 1Q09 | 2Q09 | 3Q09 | 4Q09 | 1Q10 | 2Q10 |
3Q10 |
∆Qter (%) |
∆Year (%) |
| PAs | 32,610 |
33,837 |
33,373 |
34,820 |
35,222 |
35,979 |
36,789 |
2.3% |
3.9% |
| Employees | 74,721 |
73,371 |
73,175 |
78,200 |
79,393 |
81,367 |
84,551 |
10.2% |
15.5% |
| R$ Millions | 1Q09 | 2Q09 | 3Q09 | 4Q09 | 1Q10 | 2Q10 |
3Q10 | ∆Qter (%) |
∆Year (%) |
| Gross Revenue | 533 |
585 |
586 |
632 |
601 |
630 |
667 |
5.8% |
13.8% |
| Net Revenue | 493 |
541 |
542 |
585 |
557 |
585 |
618 |
5.7% |
14.0% |
| EBITDA | 54.3 |
79.8 |
83.8 |
121.4 |
64.5 |
71.3 |
79.0 |
10.8% |
(5.7%) |
| Ebitda Margin | 11.0% |
14.8% |
15.5% |
20.8% |
11.6% |
13.2% |
12.8% |
- |
- |
| Net Profit | 15.3 |
29.8 |
32.2 |
62.6 |
23.5 |
26.5 |
24.6 |
(7.2%) |
(23.6%) |
| Investments | 51.5 |
38.6 |
19.8 |
49.2 |
21.7 |
33.5 |
51.5 |
53.7% |
160.1% |
| Debt | 239.7 |
235.6 |
231.3 |
218.6 |
201.4 |
266.9 |
280.9 |
5.2% |
21.4% |
Annual Results
| - | 2004 |
2005 |
2006 |
2007 |
2008 |
2009 |
∆Years |
| Employees | 37,926 |
49,554 |
49,132 |
61,397 | 74,499 |
78,200 |
5.0% |
| PAs | 17,507 |
22,481 |
22,407 |
28,043 | 32,153 |
- |
- |
| R$ millions | 2005 | 2006 | 2007 | 2008 |
2009 |
∆Year |
| Gross Revenue | 1,129 | 1,320 | 1,475 | 1,916 |
2,335 |
21.9% |
| Net Revenue | 1,045 | 1,219 | 1,366 | 1,775 |
2,161 |
21.8% |
| EBITDA | 159 | 146 | 164 | 249 |
339 |
36.5% |
| EBITDA Margin | 15.2% | 12.0% | 12.0% | 14.01% |
15.70% |
12.1% |
| Net Profit | 131 | 75 | 54 | 92 |
140 |
51.4% |
| Investments | 90 |
66 |
133 |
168 |
159 |
(5.0%) |
| Debt | - | - | 100 |
244 |
219 |
(10.4%) |
ACS
CTBC Telecom started its activities in Contact Center in 1998, in Uberlândia (MG). In 2005 was launched a new unit in Campinas (SP).
| R$ millions | 2004 |
2005 |
2006 |
2007 |
| Gross Revenue | 117 |
131.2 |
157.7 |
143.8 |
| Net Revenue | 110.2 |
122.7 |
148.9 |
- |
| Investments | 11.9 |
36.3 |
12.4 |
- |
Operational Performance
| - | 1Q07 | 2Q07 | 3Q07 | 4Q07 | 1Q08 |
| PAs | 3,453 | 3,623 | 3,919 | 4,850 | 4,745 |
| 2003 | 2004 | 2005 | 2006 | 2007 | |
| Contact Center (PAs) | 2,574 | 3,276 | 3,200 | 3,576 | 4,850 |
| Employed | 6,000 |
6,513 |
6,255 |
6,739 |
8,100 |



