11/11/2010

Call Center

 

This page: Informations about Call Center (Contact Center) or Attendance Centers in Brazil.

 


The attendance centers, also known as Call Centers, were criated to provide simple and direct telephone attendance for organization or company. The call is done through a phone number, for example 0800 and the client don't have to pay the call. Recently it also has been used numbers 0300 in which the clients pay the rate.

 

Call Center can also be used to make calls (telemarketing) and manage the communication by e-mail with clients - Contact Center.

 

Consult the Tutorial

Dimensionamento de Centrais de Atendimento (Call Center)

 

Calculator: Erlang C

 

Call Center can be intern to the company or contract of a specialized company. Attendance Position (PA) are the headquarters in a Call Center.

 

 

Blocking Telemarketing calls

According to the decree Decreto Estadual number. 53,921 of 12/30/08 telephony users can choose to not receive telemarketing calls anymore. Companies can't make calls for numbers registered in PROCON's data base.

 

PROCON-SP will be able to send reports to companies and impose sanctions to transgressions or violations of the rules about the Register for Blocking Telemarketing Calls, but it doesn't indemnify or repair any damage caused.

 

There's no cost to fill out the register.

 

Access the web site to block clicking here (in portuguese).

 

 

New regulation

Presidential Decree nº 6.523, of July 31st, establishes general rules about the Customer Service (Serviço de Atendimento ao Consumidor - SAC) through telephones regulated by the Secretary of Economic Right (Secretaria de Direito Econômico - SDE), those are: electrical energy, telephony, Paid TV, health insurance, civil aviation, bus companies, bancs and credit cards supervised by the Central Banc, guarantee quality in the Customer Service and avoid abuses.

 

Since December 1st 2008, the new decree is implemented. The companied that disobey the rules might be charged with fine from R$ 200 to R$ 3 million. The main changes are:

  • The user must to have in the first eletronic menu the option to contact directly the attendant;
  • The options to complaints and service cancelling must to come first in the menu;
  • The user doen't have the obligation to any data - account or CPF numbers - before talking to an attendant;
  • The service must to the available 24 hours a day, seven days a week, with no interruption;
  • The attendance numbe must to be unique (even if the gruop provides different services) and must to be informed when the service is hired;
  • The system of automatic attendance must to have access to the client attendance hystorical;
  • It's prohibited to repeat verbally or digitally the customer's data;
  • The alteration in contract and its cancellation can be done through the same channel in which was service was hired;
  • The customer must to have access to his attendance hytorical in 72 hours, if requested;
  • The contacts registers of clients to SAC must to be kept for two years;
  • Information requests must to be fulfilled immediately.
  • The service cancellation must to be done immediately after the request;
  • The complaints must to be handled in the maximum of 5 days;
  • The implementation of new rules musn't affect customers.

 

 

Service providers

 

The main Call Center companies in Brazil are: Contax, Atento, Tivit, Teleperformance e Dedic.

 

In 2207, according to IDC, the Call Center service billing in Brazil was of R$ 6.1 billion. There were 127 thousand PAs and the number of operators reached 258 thousand.

 

 

Source: IDC 2005 2006 2007
Billing (R$ Million) 4.3 5.2 6.1
Attendance Position - PAs (Thousands)
88 101 127

 

It's following table the main Call Center companies that belong to telecomunications companies.

 

 

Call Center
Group
2003
2004
2005
2006 2007
Atento
Telefonica
35,000
38,000
52,000
54,485 65,000
Contax
Telemar
28,032
37,926
49,554
49,132 61,397
Brasil Center
Embratel
4,671
4,518
4,518
6,914 7,809
ACS
Algar
6,000
6,330
6,325
6,739 -
Total
43,299
73,703
86,774
112,397
117,270 142,306

 

 

 

Atento: www.atento.com.br

Contax: www.contax.com.br

ACS: www.acs.com.br

Brazilian Association of Teleservices: www.abt.org.br

Callcenter.inf: www.callcenter.inf.br

 

 

The following presents detailed information for Contax and ACS.

 

 

Contax

 

- 1Q09 2Q09 3Q09 4Q09 1Q10
2Q10
3Q10
∆Qter
(%)
∆Year
(%)
PAs
32,610
33,837
33,373
34,820
35,222
35,979
36,789
2.3%
3.9%
Employees
74,721
73,371
73,175
78,200
79,393
81,367
84,551
10.2%
15.5%

 

 

R$ Millions 1Q09 2Q09 3Q09 4Q09 1Q10
2Q10
3Q10 ∆Qter
(%)
∆Year (%)
Gross Revenue
533
585
586
632
601
630
667
5.8%
13.8%
Net Revenue
493
541
542
585
557
585
618
5.7%
14.0%
EBITDA
54.3
79.8
83.8
121.4
64.5
71.3
79.0
10.8%
(5.7%)
Ebitda Margin
11.0%
14.8%
15.5%
20.8%
11.6%
13.2%
12.8%
-
-
Net Profit
15.3
29.8
32.2
62.6
23.5
26.5
24.6
(7.2%)
(23.6%)
Investments
51.5
38.6
19.8
49.2
21.7
33.5
51.5
53.7%
160.1%
Debt
239.7
235.6
231.3
218.6
201.4
266.9
280.9
5.2%
21.4%

 

 

Annual Results

 

-
2004
2005
2006
2007
2008
2009
∆Years
Employees
37,926
49,554
49,132
61,397
74,499
78,200
5.0%
PAs
17,507
22,481
22,407
28,043
32,153
-
-

 

 

R$ millions 2005 2006 2007
2008
2009
∆Year
Gross Revenue 1,129 1,320 1,475
1,916
2,335
21.9%
Net Revenue 1,045 1,219 1,366
1,775
2,161
21.8%
EBITDA 159 146 164
249
339
36.5%
EBITDA Margin 15.2% 12.0% 12.0%
14.01%
15.70%
12.1%
Net Profit 131 75 54
92
140
51.4%
Investments
90
66
133
168
159
(5.0%)
Debt - -
100
244
219
(10.4%)

 

 

ACS

 

CTBC Telecom started its activities in Contact Center in 1998, in Uberlândia (MG). In 2005 was launched a new unit in Campinas (SP).

 

 

R$ millions
2004
2005
2006
2007
Gross Revenue
117
131.2
157.7
143.8
Net Revenue
110.2
122.7
148.9
-
Investments
11.9
36.3
12.4
-

 

 

Operational Performance

 

 

- 1Q07 2Q07 3Q07 4Q07 1Q08
PAs 3,453 3,623 3,919 4,850 4,745

 

 

  2003 2004 2005 2006 2007
Contact Center (PAs) 2,574 3,276 3,200 3,576
4,850
Employed
6,000
6,513
6,255
6,739
8,100

 

 

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