10/06/2008


Assessment of the first month of Brazilian number portability

 

The number portability, which gives the customer the possibility to change operator keeping the phone number, was released in eight areas in the same Brazilian Area Code, what corresponds to 9.6% of the population or about 17.5 million of clients, since September 1st 2008.

 

In the first 30 days of portability, there were 26.300 requests and 11.000 telephone numbers were ported (more details).

 

It's too early to answer the questions from Teleco's commentary: "What changes with portability?", but it's already possible to observe some tendencies.

 

For example, the quantity of ported cellulars (6.500) was bigger than the amount of ported wireline telephones (4.500). This result, despite expectations because of the quantity of cellulars in these areas (14 million) which is more than the triple comparing with fixed telephones (3.8 million), wasn't repeated in all the eight areas.

 

 

In the following, there's the analysis about the results of the first month of number portability operation in Brazil, for cellular and wireline telephony:

 

 

Portability for Cellular in September/08

 

The cellular operators in Brazil presented a Monthly Cancellation Rate (churn) of 2.7% in the second quarter of 2008 (2Q08). In other words, if in September/08 this rate was repeated, means that 3.7 million of clients in all the Brazil cancelled their cellulars.

 

Teleco estimates that in these 8 areas, in which portability is disposable, 377 thousand cancellations were carried out in August/08, and in only 1.7% of them the number was ported to another operator. The following figure presents this index for each operator.

 

 

Area Code
State
Main City
cellulars
Cancelled
Ported
Ported/ cancel.
14
SP
Bauru
1,547,630
40,879
431
1.1%
17
SP
S J do Rio Preto
1,354,418
35,745
419
1.2%
27
ES
Vitória
2,292,265
59,267
1,197
2.0%
37
MG
Divinópolis
1,028,663
26,237
803
3.1%
43
PR
Londrina
1,346,265
37,476
1,126
3.0%
62
GO
Goiânia
3,269,440
91,917
1,631
1.8%
67
MS
Campo Grande
2,085,460
57,088
798
1.4%
86
PI
Teresina
1,129,901
27,996
125
0.4%
Total
14,053,042
376,604
6,530
1.7%

 

So, the number portability adoption by the cellular users is yet in a beginning stage and it might grow in the next months.

 

Portability for Wireline Telephony in September/08

 

GVT seems to have been the major beneficiary in this first month of number portability operation for wireline telephony. The DDD (Area Codes) areas in which the fixed telephones had the highest participation in the total of ported numbers are located in the Region II, where the company operates.

 

 

Sercomtel (43) and Brasil Telecom (67 and 62) were both the concessionaires, of those local areas, that got the biggest amount of ported wireline numbers.

 

Area Code
State
Main City
Concessionaire
Requests
Ported %
Total %
14
SP
Bauru
Telefonica
502
55.0%
39.0%
17
SP
S J do Rio Preto
Telefonica
359
54.6%
31.9%
27
ES
Vitória
Oi
797
63.9%
29.8%
37
MG
Divinópolis
Oi
22
22.7%
0.6%
43
PR
Londrina
Sercomtel
2,411
49.9%
51.6%
62
GO
Goiânia
BrT
4,382
35.5%
48.8%
67
MS
Campo Grande
BrT
1,980
39.4%
49.5%
86
PI
Teresina
Oi
35
48.6%
12.0%
Total
10,488
43.3%
41.0%

* % Ported wireline numbers /Total ported (Fixed+Cellular)

 

You could ask:

  • Who's being benefited by number portability?
  • Who's being interested about keeping the phone number?
  • How will portability affect the operators churn?
  • In big areas (11, 21, 31...) will the clients behave in the same way?

Comment!

 

To send us a commentary, click on: teleco@teleco.com.br

 

Please let us know if you authorize the publication of your commentary.

 

 

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