05/24/2010


Vivo reduces growth pace but overtakes Oi and reaches leadership in Region I

 

Vivo conquered the leadership in cellular net adds in Brazil for the 8th month in a row. However, its advantage over Tim (which is in the second position) reached only 11 thousand mobile accesses.

 

 

 

 

Despite keeping the leadership, Vivo's net adds share was the lowest in the last 8 months.

 

 

Source: Anatel

 

In April, Vivo presented expressive growth in region I with net adds reaching 386 thousand mobile accesses, but the company didn't repeat this performance in region II and III. In the state of São Paulo (Region III), as example, Vivo presented net adds of 12 thousand mobile accesses in the metropolitan region (area code 11), against 144 thousand (Oi's).

 

 

Net Adds in Apr/10
Region I
Region II
Region III
Total
Vivo
386
97
45
529
TIM
228
171
119
518
Claro
270
124
67
461
Oi
-82
45
183
145

 

 

The performance in region I assured Vivo the leadership in market share in the region, overtaking Oi with a difference of 59 thousand mobile accesses. This advantage wouldn't have been achieved, however, if Oi had gotten positive net adds (it was negative in -82 thousand mobile accesses) in the region. Oi's losses happened mainly in the states of Rio de Janeiro and Minas Gerais.

 

 

 

Mobile Accesses in Region I (Apr/10)

Vivo: 23,569 thousands

Oi: 23,510 thousand

 

 

According to what was observed by Teleco (more details), the trend pointed that Vivo would overtake Oi in region I in 2010, since Vivo's stake has increased continually in region I, with no reaction from Oi.

 

You could ask:

  • Will Vivo continue to lead mobile growth in May?
  • Or, Will Vivo be surpassed by Tim or Claro?
  • How will Oi react in face of losing the leadership in region I?

 

 

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Note: The opinions expressed in the published articles in this section are their authors' responsibility.

 

 

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