06/28/2010


Vivo leads mobile growth for the 9th month consecutively

 

May 2010 showed the continuity of the trends observed in the previous months with Vivo leading in net adds, followed by Tim and Claro. Oi, in the 4th position, is the only one whose growth was lower the growth gotten in 2009.

 

 

 

 

Vivo's leadership is even bigger when considered the postpaid segment, which accounted for 34% of the net adds accumulated in the year.

 

 

 

 

This is the 9th consecutive month in which Vivo leads mobile growth in Brazil.

 

 

 

 

Operators' performance in Regions I and II along may keeps the trend presented for Brazil.

 

 

Thousands
Region I
Region II
Region III
Brazil
Vivo
696
204
187
1,086
Tim
510
189
202
902
Claro
429
174
29
633
Oi
47
66
208
322

 

 

In Region III (São Paulo), the situation was is reversed, with a Oi reaching the leadership in net adds. Oi got 82% of its net adds from São Paulo in area code 11 (metropolitan region).

 

 

Thousands
Vivo
Claro 
TIM
Oi
11
83.9
-9.2
85.5
171.0
12
9.5
7.8
31.0
14.1
13
7.2
3.0
8.5
8.2
14
20.1
1.7
8.6
0.7
15
19.6
0.8
5.5
0.9
16
3.8
9.7
13.4
3.2
17
7.9
5.1
12.7
0.4
18
18.4
0.1
6.9
-0.1
19
16.1
10.2
30.4
10.0
Total SP
186.5
29.0
202.2
208.4

 

 

Claro, which is leader in 4 area codes, presented the worst performance inside the state in the month with net adds of 29 thousand mobile accesses.

 

 

 

 

You could ask:

  • Until when will Vivo continue to lead mobile growth in Brazil?
  • When will Oi improve its performance in regions I and II?
  • Kept the current trends, will Claro be overtaken by Tim?
  • What other factors are affecting mobile growth in Brazil?

 

 

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Note: The opinions expressed in the published articles in this section are their authors' responsibility.

 

 

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