01/09/2012


Which operator will be mobile broadband leader in Brazil?

 

By José Luis De Souza

 

 

 

Brazil ended Nov/11 counting 38.8 million mobile broadband accesses, 31.2 million from them were accesses via handsets (WCDMA) and 7.7 million were data terminal. It's the service holding the biggest growth in Brazil, presenting growth of 88% in the first 11 months of 2011.

 

Source: Huawei Whitepaper

 

 

In order to evaluate the mobile broadband leaders in Brazil, Teleco selected the following indicators that are analyzed in the following.

 

 

Indicator Description
Leader
Mobile broadband access Mobile Broadband Market Share
Claro
Data Terminals Data Terminals Market Share
Vivo
3G handsets Participation of accesses via 3G cell phones in the total of accesses via handsets (it excludes data terminals)
Claro
Data revenue Participation of data revenue in services gross revenue
Vivo
Coverage Number of cities covered by 3G
Vivo

 

 

 

Mobile Broadband Market Share: Claro

 

Claro is the mobile broadband market share in Brazil by holding 38.7%, followed by Vivo (34.7%).

 

 

 

Claro's leadership is based on the number of accesses via 3G handsets. From 31.2 million accesses via 3G handsets existing in Brazil in Nov/11, 13.5 million were Claro's, 10.2 million were Vivo's and 6.3 million were TIM's.

 

A survey carried out by Teleco, in order to do Huawei Whitepaper on Broadband, in five Brazilian capital cities pointed out that 79% of the people who have 3G cell phones are used to access Internet (more details).

 

 

 

Data Terminals Market Share: Vivo

 

Vivo is the operator leading data terminals market share by holding 42.9% of the 7.7 million data terminals existing in Brazil in Nov/11, followed by TIM with 29.3%.

 

Source: Anatel

 

 

 

3G Handsets: Claro

 

Claro leads 3G handsets. In Nov/11, 23.4% of the accesses via Claro's handsets were 3G.

 

 

 

 

Data Revenue: Vivo

 

Vivo leads data revenue that represented 23.4% of its services gross revenue in 3Q11.

 

 

 

Vivo accumulated data gross revenue of R$ 4.9 billion in the first nine months of the year, 50% of it were data packages for internet access. TIM was second with R$ 2.2 billion and then Oi with R$ 1.4 billion. Claro doesn't report this indicator, but its low ARPU showed by the operator indicates that the participation of data in its services revenue was small.

 

 

 

Coverage: Vivo

 

Vivo is the leader in 3G coverage, reaching 2,516 cities (88% of the population) in Dec/11.

 

Cities
2008
2009
2010
2011
Vivo
314
579
1,206
2,516
Claro
282
389
402
657
Tim
23
55
195
391
Oi
99
168
211
250
Total
448
711
1,287
2,625

 

 

 

You could ask:

  • Which operator leads mobile broadband in Brazil?
  • Why does Claro have more accesses via 3G handsets than other operators?
  • What's the participation of data revenue in Claro's services revenue?
  • Will Tim and Oi continue to be out of this competition?
  • How will operators' coverage evolve in 2012?
  • How will the beginning of Nextel's HSPA+ operations affect this scenario?

Send us your commentary!

Click on: teleco@teleco.com.br

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Note: The opinions expressed in the published articles in this section are their authors' responsibility.

 

 

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