Sky led pay TV growth in 2011


Sky led pay TV growth in Brazil in 2011 by having 1,245 thousand accesses as net adds, followed by Embratel (1,149 thousand) and Net (510 thousand).





The competition between Sky and Embratel, the two main operators of pay TV via satellite in Brazil (DTH), made DTH overtake cable TV in number of accesses.





Cable TV growth is been impacted by the absence of new authorizations so operators could amplify its service area and new companies could break into the market. Net, for example, is offering broadband in Salvador without TV, because it doesn't have authorization to operate cable TV inside this city.


DTH has national coverage and is growing where cable TV isn't available.





The scenario is likely to change in 2012 with the liberation of authorizations for pay TV to be given by Anatel.


In this scenario, Net lost market share. On the other hand, Sky and Embratel won it.





Considering 2012's scenario, which has Embratel incorporating Net and Telefonica incorporating Abril, we can observe that América Móvil Group (Net/Embratel) continues to be absolute leader holding 54.9% of market share of pay TV accesses.






You could ask:

  • Which company can threaten América Móvil (Net/Embratel)'s leadership in pay TV inside the Brazilian market?
  • Will Sky continue to gain market share in 2012?
  • What's Telefônica, Oi and GVT's role in this market?



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