04/01/2009

Cellulars Statistics in Brazil

 

Brazil Per State Per Area Code Historical Data User Profile

In this page: Cellular users statistics in Brazil.

 

Profile of Cellular Users

 

Individuals who have and use cell phones

 

The tables below present the individuals percentage:

• who have mobile telephone
• who used cellular in the last 3 months

It presents also the individuals percentage compared with the total of people who used cellular in order to:

• Send or receive SMS
• Send or receive photos and images
• Accessed music or videos (ring tones not included)
• Accessed Internet

The source is the research TIC Domicílios carried out by NIC.br. The 2008 data includes also the rural area.

 

 

Cell phone: Total Brazil

 

%	2007	2008*
Have	51%	52%
Use	66%	67%

 

Note: cellular density in Brazil in Sep/08 was 74.2 cell/100 inhab.

 

Percentage compared with the total of people who use cell phone in Brazil for:

 

%	Sending and/or Receiving		Access
	SMS	Photos and images	Music or videos	Internet
2007	51%	15%	11%	5%
2008	55%	24%	23%	6%

 

 

The following presents this information in detail per region, sex, instruction, age, familiar income, social class and status od employment.

 

 

Cell phone: Brazil

 

Area	Have	Use
Urban	52%	70%
Rural	33%	50%

 

 

Cell phone: per Region

 

Regions	have	Use
SOUTHEAST	56%	70%
NORTHEAST	40%	58%
SOUTH	61%	69%
NORTH	43%	64%
MIDDLE-WEST	66%	79%

 

Percentage compared with the total of people who use cell phone for:

 

%	Sending and/or Receiving		Access
	SMS	Photos and images	Music or videos	Internet
SOUTHEAST	54%	27%	25%	7%
NORTHEAST	47%	16%	18%	5%
SOUTH	70%	27%	23%	4%
NORTH	57%	24%	23%	6%
MIDDLE-WEST	58%	25%	24%	7%

 

 

Cell phone: Per Sex

 

Sex	Have	Use
Male	52%	66%
Female	52%	68%

 

Percentage compared with the total of people who use cell phone for:

 

%	Sending and/or Receiving		Access
	SMS	Photos and images	Music or videos	Internet
Male	56%	24%	24%	7%
Female	55%	25%	22%	5%

 

 

Cell phone: Per Instruction

 

Instruction	Have	Use
Illiterate/Primary Education	29%	45%
Secondary Education	53%	71%
High School	69%	82%
College	87%	92%

 

Percentage compared with the total of people who use cell phone for:

 

%	Sending and/or Receiving		Access
	SMS	Photos and images	Music or videos	Internet
Illiterate/Primary Education	30%	7%	8%	1%
Secondary Education	52%	21%	21%	4%
High School	67%	31%	30%	8%
College	79%	43%	35%	12%

 

 

Cell phone: Per Age

 

Age Group	Have	Use
From 10 to 15 years	34%	63%
From 16 to 24 years	65%	82%
From 25 to 34 years	70%	81%
From 35 to 44 years	59%	71%
From 45 to 59 years	47%	58%
From 60 years or more	23%	32%

 

Percentage compared with the total of people who use cell phone for:

 

%	Sending and/or Receiving		Access
	SMS	Photos and images	Music or videos	Internet
From 10 to 15 years	52%	25%	26%	6%
From 16 to 24 years	74%	38%	37%	11%
From 25 to 34 years	65%	29%	27%	6%
From 35 to 44 years	59%	19%	17%	4%
From 45 to 59 years	35%	9%	9%	3%
From 60 years or more	18%	4%	4%	2%

 

 

Cell phone: Per Familiar Income

 

Familiar Income	Have	Use
Until R$415	25%	43%
R$416 - R$830	44%	60%
R$831 - R$1,245	58%	71%
R$1,245 - R$2,075	72%	83%
R$2,076 - R$4,150	80%	88%
R$4,151 or more	87%	92%

 

Percentage compared with the total of people who use cell phone for:

 

%	Sending and/or Receiving		Access
	SMS	Photos and images	Music or videos	Internet
Until R$415	35%	12%	12%	3%
R$416 - R$830	48%	16%	17%	3%
R$831 - R$1,245	57%	24%	24%	5%
R$1,245 - R$2,075	65%	32%	27%	9%
R$2,076 - R$4,150	70%	32%	27%	9%
R$4,151 or more	785	49%	32%	9%

 

 

Cell phone: Per Social Class

 

Social Class	Have	Use
A	90%	96%
B	79%	88%
C	59%	73%
DE	31%	49%

*The criterium used for classification considers the head of familly's instruction and the possession of a serie of household utensils, relating them to a score system. The resulting is associated to a specific Social-Econimic Classe (A, B, C, D, E).

 

Percentage compared with the total of people who use cell phone for:

 

%	Sending and/or Receiving		Access
	SMS	Photos and images	Music or videos	Internet
A	74%	52%	45%	14%
B	70%	37%	32%	10%
C	59%	25%	24%	6%
DE	37%	11%	13%	2%

 

 

Cell phone: Per Status of Employment

 

Status of Employment	Have	Use
Employee	61%	73%
Unemployed	52%	65%
Inactive*	37%	56%

*students, retired and and house wives.

 

Percentage compared with the total of people who use cell phone for:

 

%	Sending and/or Receiving		Access
	SMS	Photos and images	Music or videos	Internet
Employee	59%	26%	24%	6%
Unemployed	57%	28%	25%	6%
Inactive*	47%	20%	20%	5%

 

 

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