07/27/2011

Cellulars Statistics in Brazil

 

Brazil Per State Per Area Code Historical Data User Profile

In this page: Cellular users statistics in Brazil.

 

Profile of Cellular Users

 

Individuals who have and use cell phones

 

The tables below present the individuals percentage:

• who have mobile telephone
• who used cellular in the last 3 months

It presents also the individuals percentage compared with the total of people who used cellular in order to:

• Send or receive SMS
• Send or receive photos and images
• Accessed music or videos (ring tones not included)
• Accessed Internet

The source is the research TIC Domicílios carried out by NIC.br. The 2008 data includes also the rural area.

 

 

Cell phone: Total Brazil

 

%	2007*	2008	2009	2010
Have	51%	52%	59%	64%
Use	66%	67%	75%	79%

 

*doesn't include rural areas.

 

Percentage compared with the total of people who use cell phone in Brazil for:

 

%	Sent and/or Received		Accessed
	SMS	Photos and images	Music	Videos	Internet
2010	49%	18%	22%	15%	5%
2009	58%	24%	25%		5%
2008	55%	24%	23%		6%
2007	51%	15%	11%		5%

 

 

The survey shows that 92% of the cellular users had prepaid accesses and that 35% of the cell phones had internet accesses.

 

 

Cell phone: Brazil 2010

 

Area	Had	Used
Urban	67%	81%
Rural	47%	65%

 

 

Cell phone: per Region in 2010

 

Regions	Had	Used
SOUTHEAST	65%	78%
NORTHEAST	57%	76%
SOUTH	68%	79%
NORTH	59%	80%
MIDDLE-WEST	75%	86%

 

Percentage compared with the total of people who use cell phone for:

 

%	Sent and/or Received		Accessed
	SMS	Photos and images	Music	Videos	Internet
SOUTHEAST	53%	22%	27%	18%	6%
NORTHEAST	36%	10%	13%	8%	3%
SOUTH	56%	15%	18%	13%	5%
NORTH	47%	21%	27%	21%	6%
MIDDLE-WEST	53%	22%	29%	23%	6%

 

 

Cell phone: Per Gender in 2010

 

Gender	Had	Used
Male	63%	77%
Female	65%	80%

 

Percentage compared with the total of people who use cell phone for:

 

%	Sent and/or Received		Accessed
	SMS	Photos and images	Music	Videos	Internet
Male	46%	18%	23%	16%	6%
Female	51%	18%	22%	14%	4%

 

 

Cell phone: Per Instruction in 2010

 

Instruction	Had	Used
Illiterate/Primary Education	46%	63%
Secondary Education	61%	80%
High School	80%	91%
College	90%	95%

 

Percentage compared with the total of people who use cell phone for:

 

%	Sent and/or Received		Accessed
	SMS	Photos and images	Music	Videos	Internet
Illiterate/Primary Education	22%	7%	9%	6%	1%
Secondary Education	49%	18%	24%	17%	4%
High School	63%	23%	28%	19%	7%
College	75%	30%	33%	23%	12%

 

 

Cell phone: Per Age in 2010

 

Age Group	Had	Used
From 10 to 15 years	47%	78%
From 16 to 24 years	79%	91%
From 25 to 34 years	79%	90%
From 35 to 44 years	76%	85%
From 45 to 59 years	66%	75%
From 60 years or more	39%	51%

 

Percentage compared with the total of people who use cell phone for:

 

%	Sent and/or Received		Accessed
	SMS	Photos and images	Music	Videos	Internet
From 10 to 15 years	54%	24%	33%	23%	7%
From 16 to 24 years	71%	29%	37%	25%	9%
From 25 to 34 years	61%	24%	27%	19%	7%
From 35 to 44 years	47%	14%	16%	10%	4%
From 45 to 59 years	30%	7%	7%	4%	2%
From 60 years or more	11%	2%	2%	1%	-

 

 

Cell phone: Per Familiar Income in 2010

 

Familiar Income	Had	Used
Until R$415	40%	60%
R$416 - R$830	61%	78%
R$831 - R$1,245	71%	83%
R$1,245 - R$2,075	78%	88%
R$2,076 - R$4,150	86%	94%
R$4,151 or more	86%	91%

 

Percentage compared with the total of people who use cell phone for:

 

%	Sent and/or Received		Accessed
	SMS	Photos and images	Music	Videos	Internet
Until R$465	29%	9%	14%	9%	1%
R$466 - R$930	42%	13%	17%	11%	3%
R$931 - R$1,395	52%	18%	23%	15%	4%
R$1,396 - R$2,325	59%	24%	28%	19%	7%
R$2,326 - R$4,650	70%	31%	35%	24%	13%
R$4,651 or more	69%	35%	32%	20%	14%

 

 

Cell phone: Per Social Class in 2010

 

Social Class	Had	Used
A	94%	96%
B	84%	91%
C	67%	82%
DE	42%	61%

*The criterium used for classification considers the head of familly's instruction and the possession of a serie of household utensils, relating them to a score system. The resulting is associated to a specific Social-Econimic Classe (A, B, C, D, E).

 

Percentage compared with the total of people who use cell phone for:

 

%	Sent and/or Received		Accessed
	SMS	Photos and images	Music	Video	Internet
A	74%	40%	37%	28%	21%
B	67%	29%	33%	22%	10%
C	49%	17%	22%	15%	5%
DE	28%	8%	11%	7%	1%

 

 

Cell phone: Per Status of Employment in 2010

 

Status of Employment	Had	Used
Employee	73%	84%
Unemployed	62%	81%
Inactive*	49%	69%

*students, retired and and house wives.

 

Percentage compared with the total of people who use cell phone for:

 

%	Sent and/or Received		Accessed
	SMS	Photos and images	Music	Videos	Internet
Employee	51%	18%	22%	15%	6%
Unemployed	53%	22%	24%	15%	8%
Inactive*	44%	19%	23%	16%	5%

 

 

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