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05/16/2012 |
Cellular Operators in Brazil
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This page: Revenue data and other services of Cellular Operators in Brazil and quantity of SMS sent. |
| Operators Data Revenue |
The growth in data revenue is the way operators all around the world found to avoid the drops in the ARPU (Average Revenue Per User). With the competition, the tendency points out to a fall in voice ARPU.
In the main 3G operators in the world, data revenue represents already more than 20% of the service net revenue. The following presents information to cellulars operators in Brazil.
Claro Doesn't release this information systematically, however, the company declared that data represeted 11% of its ARPU in 1Q09.
Note: Data revenue includes SMS.
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Gross Revenue Data
| R$ Millions | 1Q11 | 2Q11 | 3Q11 | 4Q11 | 1Q12 |
| Vivo | 1,450 | 1,642 | 1,800 | 1,978 | 1,939 |
| Tim | 640 | 734 | 834 | 958 | 1,000 |
| Oi | 400 | 477 | 540 | 570 | - |
The Data Revenue includes SMS, WAP, Internet access, downloads and other services of add value that use data connection.
Data Revenue as % of the Services Revenue
| % | 1Q11 | 2Q11 | 3Q11 | 4Q11 | 1Q12 |
| Vivo | 22.5% | 25.0% | 25.7% | 26.2% | 26.8% |
| TIM | 13.8% | 14.6% | 15.7% | 16.7% | 18.1% |
| Oi | 15.2% | 16.2% | 17.8% | 18.0% | - |
Vivo's Data Net Revenue/Vivo's Vas
| R$ Millions | 1Q11 | 2Q11 | 3Q11 | 4Q11 | 1Q12 |
| Net Revenue Data/VAS | 1,450 | 1,642 | 1,800 | 1,978 | 1,939 |
| SMS + MMS | 32.7% | 32.3% | 33.7% | 35.5% | 33.9% |
| Mobile Internet | 54.2% | 52.2% | 50.2% | 48.4% | 50.3% |
| Others | 13.1% | 15.5% | 16.0% | 16.1% | 15.8% |
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