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02/22/2011 |
Cellular Telephones: Net Sales in the World
This page: Informations about quarter net sales of the main providers of de Telefones Celulares do Mundo. |
| Cell phone sales in the world in 2011 |
In 2011, unit shipments increased 13.8%, reaching 1.55 billion units in 2011.
Nokia's sales dropped 7.9%, counting 417,1 million units in 2011. This fall happens due to the transition of operational system, what affected the sales of Symbian line models.
Lumia models were initially sold, in Dec/11, to clients in Europe, Hong Kong, India, Russia, Singapure, South Korea and Taiwan. And even having low sales volume it showed good initial acceptance.
Nokia's sales were encouraged by dual-SIM models sold in emerging markets, such as in Asian Southest.
However, even after this drop Nokia managed to remain on the top of the ranking, followed by Samsung, which sold 327.4 million units in 2011.
Samsung's growth was encouraged by Galaxy smartphones.
Apple, sold 93.1 million iPhones in the year.
Apple's growth was a result of the intense demand for the iPhone 4S.
|
Annual Sales (unit shipments)
| Million units | 2006 |
2007 |
2008 |
2009 |
2010 |
2011 | ∆Year |
| Nokia | 348.0 | 437.1 | 468.4 | 431.8 | 452.9 | 417.1 | (7.9%) |
| Samsung | 118.9 | 161.1 | 196.6 | 227.0 | 280.0 | 329.4 | 17.6% |
| Apple | - | - | 13.7 | 25.1 | 47.5 | 93.2 | 96.2% |
| LG | 64.4 | 80.5 | 100.8 | 117.9 | 116.7 | 88.1 | (24.5%) |
| ZTE | - | - | - | 26.7 | 51.8 | 66.1 | 27.6% |
| - | 13,7 | 26,0 | 34 | 48.2 | 52.8 | 9.5% | |
| Motorola | 217.4 | 159.0 | 100.1 | 55.1 | 37.2 | 42.4 | 14.0% |
| 74.8 | 103.4 | 96.6 | 57.1 | 43.1 | 34.2 | (20.6%) | |
| Others* | 192.2 | 211.6 | 228.3 | 209.3 | 208.5 | 422.7 | 102.7% |
| TOTAL | 1,015,2 | 1,152,7 | 1,190,8 | 1,157,2 | 1,364,1 | 1,546,0 | 13.3% |
* Source IDC
Market Share
| % units | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 |
| Nokia | 34.3% | 37.9% | 39.3% | 37.3% | 33.4% | 27.0% |
| Samsung | 11.7% | 14.0% | 16.5% | 19.6% | 20.7% | 21.3% |
| Apple | - | - | 1.1% | 2.2% | 3.5% | 6.0% |
| LG | 6.3% | 7.0% | 8.5% | 10.2% | 8.6% | 5.7% |
| ZTE | - | - | - | 2.3% | 3.8% | 4.3% |
| - | 1.1% | 2.1% | 3.2% | 3.5% | 3.4% | |
| Motorola | 21.4% | 13.8% | 8.4% | 4.8% | 2.7% | 2.7% |
| 7.4% | 9.0% | 8.1% | 4.9% | 3.2% | 2.2% | |
| Others* | - | 18.4% | 19.2% | 18.1% | 15.2% | 27.3% |
| TOTAL | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
* Baseados na estimativa de Outros do IDC.
| Commentary |
The total of cell phones from other providers present variations between many sources which estimate this total. From Strategy Analytics the total of others were 184.3 millions, lesser than estimated by IDC (202.9 millions). In 2006 the values are closer 196.7 and 197.8 millions. In 2005 other represented 197.4 millions (SA) and 213.1 millions (IDC). |
The values above are referred to vendors's sales (unit shipments). Gardner publishes estimative of net sales to end users.
Net Sales (Gartner)
| Million units | 2006 |
2007 |
2008 |
2009 |
2010 | % |
| Nokia | 345 |
435 |
472 |
441 |
461 |
28.9 |
| Samsung | 116 |
155 |
199 |
236 |
281 |
17.6 |
| LG | 62 |
79 |
103 |
122 |
114 |
7.1 |
| RIM (BlackBerry) | - |
- |
- |
34 |
48 |
3.0 |
| Apple | - |
- |
- |
25 |
47 |
2.9 |
| Sony Ericsson | 74 |
101 |
93 |
55 |
42 |
2.6 |
| Motorola | 209 |
164 |
107 |
59 |
39 |
2.4 |
| Others (IDC) | 184 |
219 |
248 |
240 |
565 |
35.4 |
| TOTAL | 990 |
1,153 |
1,222 |
1,212 |
1,597 |
100.0 |
Source: Gartner
Net Revenue of Cell Phones Sale
| US$ Millions | 2006 | 2007 | 2008 | 2009 | 2010 | ∆Year |
| Nokia | 54.2 |
70.6 |
75.7 |
56.3 |
58.3 |
3.6% |
| Samsung | 18.5 |
19.8 |
22.5 |
28.1 |
33.1 |
18.0% |
- |
- |
- |
11.1 |
30.1 |
171.3% |
- |
6.0 |
11.1 |
14.9 |
19.9 |
33.1% |
|
9.8 |
11.2 |
13.0 |
17.1 |
12.8 |
(24.9%) |
|
| Sony Ericsson | 14.4 |
17.8 |
16.8 |
9.3 |
8.6 |
(7.2%) |
| Motorola | 28.4 |
19.0 |
12.1 |
7.2 |
7.8 |
9.4% |
 |
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