teleco.com.br

02/03/2012

Statistics of Pay TV

The following presents statistics of Pay TV per subscription, per technology/authorization type.

Pay TV subscribers

Pay TV Subscribers

Thousands	2009	2010	1Q11	2Q11	3Q11	4Q11
Cable TV	4,315	4,980	5,102	5,213	5,360	5,518
DTH**	2,780	4,476	5,023	5,619	6,270	6,985
MMDS	355	313	293	276	258	241
Pay TV (UHF)	24	-	-	1	1	1
Total	7,473	9,769	10,419	11,108	11,889	12,744
Density*	3.9	5.0	5.4	5.7	6.1	6.5

* *Anatel reviewed the values of DTH *Subscribers/100inhab.

Note: According to Anatel's data released in Sep/09, the number of Pay TV subscribers was changed due to adjustments in the figures sent by the operators.

Since Apr/10, the criteria to determine the number of subscribers for the TVA-UHF service are being reviewed by Anatel.

Growth of 30.45% in 2011

Brasil ended 2011 with 12.7 million pay TV subscribers, growth of 30.5% over the previous year. Net adds reached 3 million in the year. Density hit 6.5 subscribers/100 inhabitants.

Sourcee: ABTA/Seta	1Q09	2Q09	3Q09	4Q09	1Q10	2Q10	3Q10	4Q10
Billing (R$ Millions)	2,540	2,640	2,680	2,767	2,730	2,930	3,160	3,400
Broadband subscribers (thousands)	2,780	2,930	3,100	3,240	3,330	3,490	3,680	3,700
Employees	17,123	18,048	18,589	18,751	21,238	22,084	22,147	22,904

R$	2003	2004	2005	2006	2007	2008	2009	2010	2011
Basic packages	47	45	47	51	54	56	53	42	44

Source: ABTA/Seta	2004	2005	2006	2007	2008	2009	2010
Billing (R$ Millions)	3,981	4,657	5,500	6,670	9,320	10,700	12,220
Broadband Subscribers (thousands)	367	627	1,189	1,753	2,590	3,200	3,700
Employed	8,128	9,571	10,952	13,675	16,882	18,751	22,904

Thousands	Accesses
States (plus Brasília)	2009	2010	1Q11	2Q11	3Q11	4Q11	∆Month
São Paulo	3,158	3,928	4,211	4,494	4,814	5,148	2.2%
Rio de Janeiro	1,118	1,476	1,530	1,624	1,715	1,832	2.5%
Minas Gerais	635	860	910	945	984	1,040	1.9%
Rio Grande do Sul	539	674	697	737	779	820	1.8%
Paraná	378	461	480	504	525	555	2.0%
Santa Catarina	273	357	374	399	421	449	2.3%
Bahia	159	271	317	361	400	441	3.3%
Distrito Federal	202	250	265	279	296	315	2.1%
Goiás	136	186	199	210	225	243	2.8%
Ceará	110	159	175	193	215	231	2.5%
Pernambuco	98	140	158	176	200	226	3.9%
Amazonas	98	153	158	167	186	203	3.1%
Espírito Santo	91	132	141	151	163	176	2.9%
Pará	56	95	110	124	143	163	4.5%
Rio Grande do Norte	74	99	106	113	125	139	3.8%
Mato Grosso do Sul	55	80	88	95	105	115	3.0%
Maranhão	44	77	87	94	101	109	2.5%
Mato Grosso	46	66	75	83	94	105	4.4%
Paraíba	51	71	78	84	93	100	2.6%
Alagoas	50	71	74	76	81	84	1.7%
Sergipe	31	43	47	51	55	59	3.2%
Rondônia	21	31	35	38	43	48	5.8%
Piauí	15	27	31	35	41	48	3.6%
Amapá	12	23	24	25	28	30	2.5%
Tocantins	8	14	17	19	21	24	4.5%
Roraima	8	16	17	18	20	22	3.3%
Acre	8	12	14	15	16	19	5.2%
BRAZIL	7,473	9,769	10,419	11,108	11,889	12,744	2.4%

-	2009	2010	1Q11	2Q11	3Q11	4Q11
Cable TV	503,874	665,561	121,361	111,013	147,758	157,841
DTH**	688,033	1,696,268	547,625	595,991	650,248	715,176
MMDS	(41,539)	(42,536)	(19,149)	(17,789)	(17,407)	(17,618)
TVA (UHF)	2,256	(23,776)	(1)	-	-	-
Total	1,152,624	2,295,517	649,836	689,190	780,608	855,398

%	2009	2010	1Q11	2Q11	3Q11	4Q11
Cable TV	57.7%	51.0%	49.0%	46.9%	45.1%	43.3%
DTH	37.2%	45.8%	48.2%	50.6%	52.7%	54.8%
MMDS	4.8%	3.2%	2.8%	2.5%	2.2%	1.9%
Pay TV (UHF)	0.3%	0.006%	0.005%	0.005%	0.004%	0.004%
Total	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%