3G Services


With 3G, mobile carriers got one high speed data channel which allowed to amplify the offer of data and VAS services. Offering of these services is the option for mobile operators worldwide in order to make up for the fall in data revenue.


In 2015, the participation of data reveue in the services net revenue represented 71.4% at NTT DoCoMo (Japan) and 63.8% at Verizon (USA).


In Europe, Telecom Italia's data revenue represented 46.6% of the services revenue in 2015.





In Brazil, Vivo is leading this process. At the company, data revenue represented 68.6% of its services net revenue in 2016 (more details).


Mobile operators' data and VAS revenue can be divided into three main components:

  • Internet access (data packages)
  • Other Value Added Services


Internet access included data packages for Smartphones, modems and other types of data terminals.


Among other VAS services we highlight:

  • Messaging services (Email and Instant Message);
  • Entertainment (Music, Ringtone, Images, Games, TV and Video);
  • Social Networks;
  • Payments and Banking;
  • Location Based Services.




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