For the first time in 2008 Claro leads, but Vivo continues leading in the year
Claro led cellular growth in Jun/08 with net additions of 801 thousand cell phones, followed by Vivo (680 thousand), Oi (595 thousand), Tim (413 thousand) and BrT (109 thousand).
This was the first time in years in which Claro led the growth of cellular in the month, surpassing the others in net additions.
Tim and Oi kept changing the leadership in net adds in the first 4 months of the year. In May, however, this trend is reversed with Vivo and Claro, overcoming the others. Claro and Vivo, which have aggressive offers of equipments in their promotions, has had more success in months with dates like Christmas, Mother's Day and Valentine's Day (more details).
With this result Vivo won the leadership in net additions in 2Q08.
A balance of the net adds accumulated during the first 6 months of the year points to Vivo as leader (3.0 million), followed by Oi and Claro (2.9 million) and Tim (2.6 million).
The decrease of Tim's performance in the 2Q08, has made its advantage over Claro to decrease to 716 thousand cell phones in June/08.
Despite the growth of these operators, Oi and BrT were the only ones to have gained market share in 2008.
| - | 2007 | jun/08 | ∆ |
| Vivo | 30.90% | 30.36% | -0.5 p.p. |
| Tim | 25.85% | 25.40% | -0.4 p.p. |
| Claro | 24.99% | 24.87% | -0.12 p.p. |
| Oi | 14.38% | 15.24% | 0.86 p.p. |
| BrT | 3.52% | 3.80% | 0.28 p.p. |
p.p.: percentage points
Brazil ended the 2nd quarter of 2008 with 133.2 million cell phones and a density of 69.52 cell/100 inhab. The net adds of 7,357 thousand phones in the quarter were a record losing only to the additions of 4Q07 which reached 8,227 thousand cell phones.
The net additions in the accumulated of the past 12 months already are 26.5 million cell phones, surpassing the projections of Teleco of net additions of 25 million cell phones for 2008.
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