Claro starts fight for leadership in net additions in 2008
Claro ended July/08 with net additions accumulated in 2008 of 3,492 thousand cellphones, very close to OI and Vivo that presented in the same period net additions of 3,550 thousand and 3,549 thousand cellphones respectively.
With these results, the operators are almost tied in the competition for the leadership in net additions in 2008.
Tim, operator that started the year overcoming the others, accumulated net additions of 2,911 cellphones between January and July of 2008.
Vivo and Claro, that include in their promotions subsidized cellphone devices, have overcome Oi in Brazilian celebration dates (Mother's Day, Valentine's Day), when the sales rise. On the other hand, Oi, which has plans for aggressive services, has been leading in other months.
There is no favoritism in this competition. The trend is toward Vivo and Claro to overcome Oi in net additions in August (when it's celebrated Father's Day in Brazil), October (Children's Day) and December (Christmas) while Oi takes advantage on September and November.
Oi's position might become stronger by starting its operation in São Paulo, main market in the country.
| Cell phones net additions (thousands) in main areas in July/08 | ||||||
SMC Area
|
Cell phones |
Vivo |
TIM |
Claro |
Oi |
|
1/2 |
SP |
447 |
121 |
120 |
205 |
- |
10 |
North |
315 |
- |
78 |
83 |
155 |
4 |
MG |
295 |
106 |
-6 |
48 |
137 |
8 |
North |
281 |
58 |
46 |
18 |
158 |
3 |
RJ/ES |
271 |
79 |
1 |
68 |
124 |
9 |
BA/SE |
168 |
47 |
15 |
28 |
77 |
5 |
PR/SC |
167 |
35 |
68 |
53 |
- |
7 |
C west |
151 |
41 |
24 |
66 |
- |
6 |
RGS |
68 |
12 |
4 |
38 |
- |
Brazil
|
2,162 |
498 |
350 |
607 |
652 |
|
In July/08 Claro started to operate in North region, counting net additions of 18.4 thousands cellphones, 3% of Claro's total net addition in cell phones which was 607 thousands in the month. Yet Vivo may break into Northern region, second market in the country, in September/08.
Claro still leads 3G implementation in Brazil operating in 72 cities (25% of the Brazilian population) and, also Vivo, might be benefited by the IPhone 3G sales in Brazil. In July/06 already existed 776 thousand WCDMA cellphones in Brazil (Anatel).
This competition has stimulated the rise of cell phones in Brazil. By the end of July there were 153.3 million cellphones and a density of 70.57 cell/100 hab.
The net additions accumulated in the last 12 months count already 26.8 million of cellphones. According to the Teleco's projections, Brazil might end 2008 with 149 million cellphones and density of 77 cellphones/100 hab.
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