Assessment of the first month of Brazilian number portability
The number portability, which gives the customer the possibility to change operator keeping the phone number, was released in eight areas in the same Brazilian Area Code, what corresponds to 9.6% of the population or about 17.5 million of clients, since September 1st 2008.
In the first 30 days of portability, there were 26.300 requests and 11.000 telephone numbers were ported (more details).
It's too early to answer the questions from Teleco's commentary: "What changes with portability?", but it's already possible to observe some tendencies.
For example, the quantity of ported cellulars (6.500) was bigger than the amount of ported wireline telephones (4.500). This result, despite expectations because of the quantity of cellulars in these areas (14 million) which is more than the triple comparing with fixed telephones (3.8 million), wasn't repeated in all the eight areas.
In the following, there's the analysis about the results of the first month of number portability operation in Brazil, for cellular and wireline telephony:
Portability for Cellular in September/08
The cellular operators in Brazil presented a Monthly Cancellation Rate (churn) of 2.7% in the second quarter of 2008 (2Q08). In other words, if in September/08 this rate was repeated, means that 3.7 million of clients in all the Brazil cancelled their cellulars.
Teleco estimates that in these 8 areas, in which portability is disposable, 377 thousand cancellations were carried out in August/08, and in only 1.7% of them the number was ported to another operator. The following figure presents this index for each operator.
Area Code |
State |
Main City |
cellulars |
Cancelled |
Ported |
Ported/ cancel. |
14 |
SP |
Bauru |
1,547,630 |
40,879 |
431 |
1.1% |
17 |
SP |
S J do Rio Preto |
1,354,418 |
35,745 |
419 |
1.2% |
27 |
ES |
Vitória |
2,292,265 |
59,267 |
1,197 |
2.0% |
37 |
MG |
Divinópolis |
1,028,663 |
26,237 |
803 |
3.1% |
43 |
PR |
Londrina |
1,346,265 |
37,476 |
1,126 |
3.0% |
62 |
GO |
Goiânia |
3,269,440 |
91,917 |
1,631 |
1.8% |
67 |
MS |
Campo Grande |
2,085,460 |
57,088 |
798 |
1.4% |
86 |
PI |
Teresina |
1,129,901 |
27,996 |
125 |
0.4% |
|
Total |
14,053,042 |
376,604 |
6,530 |
1.7% |
||
So, the number portability adoption by the cellular users is yet in a beginning stage and it might grow in the next months.
Portability for Wireline Telephony in September/08
GVT seems to have been the major beneficiary in this first month of number portability operation for wireline telephony. The DDD (Area Codes) areas in which the fixed telephones had the highest participation in the total of ported numbers are located in the Region II, where the company operates.
Sercomtel (43) and Brasil Telecom (67 and 62) were both the concessionaires, of those local areas, that got the biggest amount of ported wireline numbers.
Area Code |
State |
Main City |
Concessionaire |
Requests |
Ported % |
Total % |
14 |
SP |
Bauru |
Telefonica |
502 |
55.0% |
39.0% |
17 |
SP |
S J do Rio Preto |
Telefonica |
359 |
54.6% |
31.9% |
27 |
ES |
Vitória |
Oi |
797 |
63.9% |
29.8% |
37 |
MG |
Divinópolis |
Oi |
22 |
22.7% |
0.6% |
43 |
PR |
Londrina |
Sercomtel |
2,411 |
49.9% |
51.6% |
62 |
GO |
Goiânia |
BrT |
4,382 |
35.5% |
48.8% |
67 |
MS |
Campo Grande |
BrT |
1,980 |
39.4% |
49.5% |
86 |
PI |
Teresina |
Oi |
35 |
48.6% |
12.0% |
Total |
10,488 |
43.3% |
41.0% |
|||
* % Ported wireline numbers /Total ported (Fixed+Cellular)
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