Oi's entrance in São Paulo leads to cellular record growth in Oct/08
Oi reached in few days a market share of 3.5%. Tim took 6 months to get 2.2% of market share in São Paulo when it started operating in the State (more details).
Oi's growth represented additional to the net adds gotten by other operators in Sep/08.
The group of these operators (Vivo, Claro, Tim CTBC and aeiou) presented in Oct/08 net adds of 695 thousand cellulars in São Paulo, this number was very close to what was presented in Sep/08 (666 thousand cellulars).
| Thousands | Sep/08 | Oct/08 | |||
| Area Code | Main City | Total without Oi | Total without Oi | Oi | Total |
| 11 | São Paulo | 375 | 377 | 950 | 1,327 |
| 12 | S. José dos Campos | 33 | 33 | 60 | 93 |
| 13 | Santos | 26 | 27 | 43 | 69 |
| 14 | Bauru | 31 | 35 | 22 | 57 |
| 15 | Sorocaba | 30 | 27 | 15 | 42 |
| 16 | Ribeirão Preto | 38 | 34 | 51 | 86 |
| 17 | S. J. do Pio Preto | 23 | 26 | 24 | 51 |
| 18 | Presidente Prudente | 24 | 23 | 17 | 40 |
| 19 | Campinas | 87 | 113 | 58 | 171 |
| SP | - | 666 | 695 | 1,241 | 1,936 |
So, Oi's entrance accelerated cellular growth in the State of São Paulo and consequently in the country.
In Oct/08, cellular growth in São Paulo (5.7%) and in SP 11 (6.9%) surpassed the average in Brazil (2.9%), it was the opposite of what was happening in the last two quarters, when the State reached the Brazilian average.
By this result, São Paulo surpassed Goiás and became the 5th State in density (84.17 cell/100 inhab). SP 11 (metropolitan region) reached density of 93.49 cell/100 inhab., climbed from 11th to 7th position among the cities
The entrance of Oi in São Paulo also affected the cellular growth in Brazil with October presenting a record growth of 4 million cellulars, against 1.9 million in Oct/07. The net adds in the last 12 months already count 30.1 million cellulars, what confirms Teleco's forecasts that Brazil will finish 2008 counting more than 150 million cellulars.
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