Did the crisis affect cellular growth in Jan/09?
Brazil finished Jan/09 counting 151.9 million cellulars and density of 79.8 cell/100 inhab. Net Adds of 1.3 million cellulars of Jan/09 were the second highest for this month in the country, losing only for Jan/08.
Although net adds of Jan/09 were 570 thousand cellulars lower than the ones gotten in Jan/08, we can't attribute this effect to the economic crisis. Eventually, Oi/BrT's, Claro's and Vivo's net adds in Jan/09 were higher than in Jan/08. Tim, which presented atypical growth in Jan/08, was responsible for the fall in the net adds of Jan/09, in comparison with Jan/08.
An analysis per Region helps to understand this climate.
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Region III (São Paulo) was the only to present in Jan/09 net adds superior to the ones gotten in Jan/08. Oi, which started operating in São Paulo in 2008, was responsible for this growth holding net adds of 193 thousand cellulars in Jan/09.
In Region II, despite Tim's reduction in its net adds (from 203 thousand cellulars to 14.5 thousand in Jan/09), Claro and BrT overcame in Jan/09 the net adds of Jan/08.
In Region III, only Claro presented a positive delta in a comparison between net adds of Jan/09 and Jan/08.
| Thousands | Jan/08 |
Jan/09 |
Delta |
| Claro | 128 |
157 |
29 |
| Vivo | 193 |
159 |
(35) |
| Tim | 397 |
87 |
(310) |
| Oi | 346 |
21 |
(325) |
Besides Tim, which presented fall in its net adds of Jan/09 in all the country, Oi also presented low growth in Region I.
Oi, the maket leader in Region I with 30.2% of market share, had already presented negative net adds in this region in Dec/08.
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