Vivo and Claro start 2010 as leaders
In the first quarter of 2010, Vivo conquered the leadership in 6 of the 7 indicators selected by Teleco.
In 1Q10, Vivo conquered the leadership in ARPU, overtaking Tim, but was surpassed in profitability By Claro.
| Leader in | Indicator |
Leader in 2008 |
Leader in 2009 |
Leader in 1Q10 |
| Mobile accesses | Market Share |
Vivo |
Vivo |
Vivo |
| Growth | Net Additions |
Claro |
Vivo |
Vivo |
| Revenue | Net Revenue |
Vivo |
Vivo |
Vivo |
Revenue by Client |
ARPU |
Tim |
Tim |
Vivo |
| Profitability | EBITDA Margin |
Vivo |
Vivo |
Claro |
| Quality | Anatel's target |
Vivo |
Vivo |
Vivo |
| Coverage | Covered Population |
Claro |
Vivo |
Vivo |
Note: The order doesn't reflect the importance of the indicators. CTBC and Sercomtel aren't included. Oi includes BrT.
Since 2007, Teleco keeps track of operators' performance in Brazil measuring these 7 indicators. In the following, we present the results for each one of these indicators.
Market Share: Vivo amplifies the leadership in 1Q10
Vivo, the biggest mobile operator in Brazil, finished 1Q10 with 53.9 million mobile accesses and market share of 30.1%.
 |
Vivo gained 0.37 percentage points of market share in 1Q10 and Oi lost 0.32 p.p.; Claro and Tim showed slight variation.
| - | 1Q09 |
2Q09 |
3Q09 |
4Q09 |
1Q10 |
p.p. (Quarter) |
| Vivo | 29.70% |
29.33% |
29.40% |
29.75% |
30.12% |
0.37% |
| Claro | 25.76% |
25.36% |
25.45% |
25.52% |
25.45% |
-0.07% |
| TIM | 23.50% |
23.71% |
23.85% |
23.63% |
23.65% |
0.02% |
| Oi | 20.67% |
21.22% |
20.93% |
20.73% |
20.41% |
-0.32% |
Vivo and Tim gained market share in comparison with 1Q09, while Claro and Oi lost it.
Vivo is the leader in market share in 2 of the 3 regions, in 12 of the 27 states and in 28 of the 67 area codes (DDD). In 1Q
| - | Leader in Market Share in 1Q10 |
||
Region |
State* |
Area Code |
|
| Vivo | II and III |
12 |
28 |
| Claro | - |
5 |
13 |
| Tim | - |
6 |
18 |
| Oi | I |
4 |
8 |
Vivo is amplifying its leadership in market share and probably won't be threatened by other operators in 2010.
Growth: Vivo consolidates the leadership
Vivo kept the leadership in net adds in 1Q10, repeating the performance gotten in 3Q09 and in 4Q09.
 |
Vivo's net adds reached 2.2 million mobile accesses in 1Q10 and were higher than the amount got by other operators in 4Q09, which was the quarter with the highest growth in the year.
Vivo's performance is the result of the focus in quality, coverage and 3G (more details).
Net Revenue: Vivo amplifies its advantage over Tim
Vivo amplified its leadership in net revenue over Tim, which is in the second position in the ranking.
| R$ millions | 1Q09 |
2Q09 |
3Q09 |
4Q09 |
| Vivo | 4.0 |
3.9 |
4.1 |
4.2 |
| Tim | 3.2 |
3.5 |
3.4 |
3.3 |
| Claro | 2.7 |
2.9 |
3.1 |
2.8 |
| Oi | 2.0 |
2.2 |
2.5 |
- |
Note: Tim includes Intelig. By the adoption of IFRS as accounting pattern since 1Q10, Vivo reviewed 1Q09 and 4Q09
Vivo's net revenue increased due to the data revenue which raised from R$ 453 million in 1Q09 to R$ 687 million on 1Q10. The data revenue represented 17.5% of Vivo's service net revenue in 1Q10, while the data revenue represented 11.2% of Tim's service gross revenue.
The advantage in Tim's revenue over Claro can be explained by the incorporation of Intelig and by the long distance revenue.
ARPU: Vivo conquers the leadership in 1Q10
| ARPU (R$) | 1Q09 |
2Q09 |
3Q09 |
4Q09 |
1Q10 |
| Vivo | 27.3 |
26.3 |
26.4 |
27.1 |
24.8 |
| Claro | 23.0 |
23.0 |
23.0 |
22.0 |
20.0 |
| Tim | 26.2 |
26.6 |
26.5 |
27.0 |
24.0 |
| Oi | 21.1 |
21.0 |
22.2 |
22.5 |
- |
Note: By the adoption of IFRS as accounting pattern since 1Q10, Vivo reviewed 1Q09 and 4Q09
Despite the drop in all operators' ARPUs, the amount of monthly minutes of use per client (MOU) continues to grow due to promotions.
| MOU | 1Q09 |
2Q09 |
3Q09 |
4Q09 |
1Q10 |
| Vivo | 77 |
80 |
89 |
119 |
116 |
| Claro | 85 |
73 |
86 |
93 |
92 |
| Tim | 70 |
73 |
90 |
99 |
100 |
Profitability: Claro leads in EBITDA margin
Claro focused in profitability and overtook Vivo in EBITDA margin in the quarter (more details).
| - | EBITDA Margin
|
EBIT Margin 1Q10 |
Profit (R$ Millions) 1Q10 |
||||
1Q09 |
2Q09 |
3Q09 |
4Q09 |
1Q10
|
|||
| Claro | 26.7% |
24.8% |
22.0% |
24.5% |
31.7% |
6.6% |
- |
| Vivo | 30.4% |
30.4% |
34.4% |
31.7% |
30.1% |
9.5% |
192 |
| Tim | 19.5%% |
21.9% |
22.5% |
27.7% |
24.8% |
4.4% |
30 |
| Oi | 18.4% |
23.4% |
32.4% |
22.8% |
- |
- |
- |
Note: Tim includes Intelig. By the adoption of IFRS as accounting pattern since 1Q10, Vivo reviewed 1Q09 and 4Q09
Vivo showed the highest EBIT margin and profit of R$ 192 millions.
Quality: Vivo continues to lead in 1Q10
Since 2008, Vivo conquered the leadership for meeting Anatel's quality targets and since then the operator never lost the position.
Accomplished targets |
1Q09 |
2Q09 |
3Q09 |
4Q09 |
1Q10 |
Vivo |
99.9% |
99.9%
|
99.3%
|
99.5% |
99.9% |
Claro |
88.0% |
95.1% |
89.1% |
98.5% |
98.7% |
Tim |
95.7% |
98.9% |
95.8% |
97.3% |
98.5% |
Oi |
91.4% |
83.9% |
82.7% |
83.0% |
82.8% |
Vivo is also the operator that presents the lowest number of complaints in Anatel and has the best performance in attending clients (IDA).
| - | Complaints (1Q10) |
IDA (Mar/10) |
| Vivo | 0.221 |
97.3 |
| Tim | 0.354 |
89.8 |
| Claro | 0.392 |
87.9 |
| Oi | 0.406 |
84.7 |
Coverage: Vivo maintains the leadership
Vivo kept the leadership in coverage reaching 89% of covered population.
| Operator | Covered Cities | Covered Population |
| Vivo* | 3,499 | 89.0% |
| Claro* | 3,346 | 88.8% |
| Tim** | 2,922 | 88.2% |
| Oi** | 2,516 | 84.2% |
| CTBC* | 87 | 1.5% |
| Aeiou* | 5 | 7.6% |
| Sercomtel* | 2 | 0.3% |
Source: Anatel
*Coverage reviewed according to the new rules established by Anatel.
**Number of cities for Tim and Oi can be overestimated counting cities where the service isn't available yet.
You could ask:
Send us your commentary! |
Click on: teleco@teleco.com.br Please let us know if you authorize the publication of your commentary.
Note: The opinions expressed in the published articles in this section are their authors' responsibility. |
