Vivo, Tim and Oi are leaders in 2Q10
In the second quarter of 2010 (2Q10), Vivo conquered the leadership in 5 of the 7 indicators selected by Teleco.
Tim overcame Vivo and reached the leadership in the quarter. Oi confirmed its leadership in profitability.
| Leader in | Indicator |
Leader in 2009 |
Leader in 1Q10 |
Leader in 2Q10 |
| Mobile Accesses | Market Share |
Vivo |
Vivo |
Vivo |
| Growth | Net Adds |
Vivo |
Vivo |
Tim |
| Revenue | Net Revenue |
Vivo |
Vivo |
Vivo |
Revenue by Client |
ARPU |
Tim |
Vivo |
Vivo |
| Profitability | EBITDA Margin |
Vivo |
Oi |
Oi |
| Quality | Anatel's targets |
Vivo |
Vivo |
Vivo |
| Coverage | Covered Population |
Vivo |
Vivo |
Vivo |
Note: The order doesn't reflect the indicators importance. CTBC and Sercomtel aren't included. Oi includes BrT.
Since 2007, Teleco keeps track of mobile carriers performance in Brazil, measuring it through 7 indexes. The following presents the results for each of these indexes.
Market Share: Vivo and Tim gain market share in 2Q10
Vivo, main mobile operator in Brazil, closed 2Q10 with 56.0 million mobile accesses and 30.2% of market share.
 |
Vivo gained 0.12 percentage points (p.p.) in market share in 2Q10, Tim got 0.35 p.p.. Claro and Oi lost market share. Kept the current trends, Oi’s market share is likely to be inferior than by the end of 3Q09.
| - | 1Q09 |
2Q09 |
3Q09 |
4Q09 |
1Q10 |
2Q10 |
p.p. (Quarter) |
| Vivo | 29.70% |
29.33% |
29.40% |
29.75% |
30.12% |
30.24% |
0.12% |
| Claro | 25.76% |
25.36% |
25.45% |
25.52% |
25.45% |
25.33% |
-0.12% |
| TIM | 23.50% |
23.71% |
23.85% |
23.63% |
23.65% |
24.00% |
0.35% |
| Oi | 20.67% |
21.22% |
20.93% |
20.73% |
20.41% |
20.08% |
-0.33% |
In
| - | Leader in em Market Share in 2Q10 |
||
Region |
State* |
Area Code |
|
| Vivo | I, II e III |
12 |
31 |
| Claro | - |
6 |
13 |
| Tim | - |
5 |
17 |
| Oi | - |
4 |
6 |
Vivo is amplifying its leadership in market share and won't be threatened by other operators in 2010. On the other hand Tim, decreased the difference which separates de company from Claro, from 3.2 million in 1Q10 to 2.5 million in 2Q10.
Vivo is the leader in market share in postpaid and prepaid.
| Market Share 2Q10 | Postpaid |
Prepaid |
| Vivo | 34.7% |
29.3% |
| Claro | 27.3% |
24.9% |
| Tim | 21.3% |
24.6% |
| Oi | 16.1% |
20.9% |
Growth: Tim leads 2Q10
Tim reached the leadership in net adds in 2Q10, overtaking Vivo through a small margin (29 thousand mobile accesses).
 |
Tim's leadership results from the expressive growth conquered in prepaid, which reached 83.4% of the company's net adds. Vivo, had 61.6% of postpaid net adds in Brazil in 2Q10.
Oi continues to lead in net adds in São Paulo (Region I) where it got 92% of its net adds, but presented low growth in other regions.
Net revenue: Vivo amplifies its advantage over Tim
Vivo kept its leadership in net revenue over Tim (which is in the second position).
| R$ Millions | 1Q09 |
2Q09 |
3Q09 |
4Q09 |
1Q10 |
2Q10 |
| Vivo | 4.0 |
4.0 |
4.1 |
4.4 |
4.2 |
4.4 |
| Tim | 3.2 |
3.5 |
3.4 |
3.5 |
3.3 |
3.5 |
| Claro | 2.7 |
2.8 |
3.1 |
3.2 |
2.8 |
2.9 |
| Oi | 2.0 |
2.2 |
2.4 |
2.5 |
2.5 |
2.6 |
Note: Tim includes Intelig. By the adoption of IFRS as accounting standard since 1T10, Vivo reviewed 1Q09, 2Q09 and 4Q09
Data revenue was responsible for most of the growth in Vivo's revenue. I was R$ 115 millions bigger than the one gotten in 1Q10, reaching R$ 802 million in 2Q10. Data revenue already represents 19.4% of Vivo's service net revenue. At Tim, voice is still the main responsible for revenue growth.
ARPU: Vivo remains in the leadership in 2Q10
| R$ | 1Q09 |
2Q09 |
3Q09 |
4Q09 |
1Q10 |
2Q10 |
| Vivo | 27.3 |
26.3 |
26.4 |
27.1 |
24.8 |
25.0 |
| TIM | 26.2 |
26.8 |
26.5 |
27.0 |
24.0 |
24.1 |
| Claro | 23.0 |
23.0 |
23.0 |
22.0 |
20.0 |
19.0 |
| Oi | 21.1 |
21.0 |
22.2 |
22.5 |
21.8 |
22.4 |
| ARPU Brazil | 24.3 |
24.1 |
24.6 |
24.7 |
22.7 |
22.7 |
By the adoption of IFRS as accounting standard since 1T10, Vivo reviewed 1Q09, 2Q09 and 4Q09
Vivo, Tim and Oi presented small growth in ARPU in 2Q10. Claro kept the trend of fall in ARPU and held the fewest amount of monthly minutes of use per client (MOU).
| Minutes | 1Q09 |
2Q09 |
3Q09 |
4Q09 |
1Q10 |
2Q10 |
| Vivo | 77 |
80 |
89 |
119 |
116 |
114 |
| Claro | 85 |
73 |
86 |
93 |
92 |
93 |
| TIM | 70 |
73 |
90 |
99 |
100 |
110 |
| MOU Brazil | 77 |
76 |
88 |
105 |
103 |
106 |
Note: Oi doesn't release this indicator.
Profitability: Oi leads in EBITDA Margin
Oi mobile, led profitability for the second time consecutively, holding superior EBITDA margin when compared with other operators'. Claro, which focused profitability in 1Q10, turned out to be overtaken by Vivo in 2Q10.
| EBITDA margin | 1Q09 |
2Q09 |
3Q09 |
4Q09 |
1Q10 |
2Q10 |
| Oi | 16,9% |
19,8% |
30,5% |
19,8% |
32,4% |
34,6% |
| Vivo | 30,4% |
30,3% |
34,4% |
31,7% |
30,1% |
30,5% |
| Claro | 26,7% |
25,9% |
22,0% |
24,5% |
31,7% |
26,3% |
| Tim | 19,5% |
21,9% |
22,5% |
27,7% |
24,8% |
25,1% |
| Brasil | 24,2% |
25,0% |
27,4% |
26,7% |
29,4% |
28,8% |
Note: Tim includes Intelig. By the adoption of IFRS as accounting standard since 1T10, Vivo reviewed 1Q09, 2Q09 and 4Q09
The improvement in Oi's EBITDA margin, from 19.8% to 34.6%, happened due to the fact that Oi's net revenue increased 19.7% in the period and costs and expenses dropped 2.5%. The biggest savings occurred in handsets acquisition (- R$ 82 millions) and in marketing costs (- R$ 106 millions).
Quality: Vivo continues to lead
Vivo conquered the leadership in quality by meeting Anatel's quality targets in the beginning of 2008 and since then the company never lost it.
Accomplished targets |
1Q09 |
2Q09 |
3Q09 |
4Q09 |
1Q10 |
2Q10 |
Vivo |
99.9% |
99.9%
|
99.3%
|
99.5% |
99.9% |
99.9% |
Tim |
95.7% |
98.9% |
95.8% |
97.3% |
98.5% |
99.0% |
Claro |
88.0% |
95.1% |
89.1% |
98.5% |
98.7% |
98.5% |
Oi |
91.4% |
83.9% |
82.7% |
83.0% |
82.8% |
80.6% |
Tim and Claro improved their performances in 2010, while Oi continues to present the lowest performance.
Vivo also holds the lowest index of complaints and the best performance in costumer care (IDA).
| 2Q10 | Complaints (2Q10) |
IDA (Jun/10) |
| Vivo | 0.244 |
98.7 |
| Tim | 0.379 |
90.7 |
| Claro | 0.417 |
92.3 |
| Oi | 0.411 |
91.7 |
Coverage: Vivo keeps the leadership
Vivo keeps the leadership in coverage with 89.6% of covered population, but its leadership is being threatened by Tim which overtook Claro in the quarter.
| Covered Cities | Covered Population | ||
| Operator | 1Q10 | 2Q10 | 2Q10 |
| Vivo | 3,499 | 3,610 | 89.6% |
| Tim | 2,922 | 3,202 | 89.4% |
| Claro | 3,346 | 3,346 | 88.8% |
| Oi | 2,516 | 2,912 | 83.0% |
Source: Anatel
Note: Apr/10 was the end of the period in which operators should cover the cities with less than 30 thousands inhabitants, according to the agreement reached to acquire 3G frequencies. Anatel is still approving coverage in theses cities.
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