Until when will mobile operators' voice revenue continue to increase?
Vivo (63.0%) and Oi (41.7%) presented the biggest growth in data revenue in 2010.
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Note: Claro doesn't publish its growth in voice revenue.
The growth of voice revenue was less significative, being led by Oi (13.9%) and TIM (6.4%).
Oi's performance is associated to the growth of 33.8% in its cellular base in S ão Paulo, region where the average revenue by user (ARPU) is bigger. Oi ended 2010 with 7.2 million mobile accesses inside this state being 89.6% of them prepaid.
In 2010, Tim's strategy for increasing revenue was focused in voice. Tim was the operator to have the biggest growth in its cellular base in 2010 (24.1%), but stayed behind Oi and Vivo in revenue growth.
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Vivo is focusing on growing data revenue with investments in 3G. Vivo's data gross revenue increased 63% in 2010, reaching R$ 4.9 billion and representing 21.5 % of the company's service gross revenue in the year, against 12.8% gotten by TIM and 11.2% by Oi.
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Oi and Vivo improved their ARPU along the year.
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In 2010, Claro went through a year of administrative transition, presenting low growth in total revenue (2.2%) and the smallest growth in data revenue (18.2%) if compared with other operators. The result was the fall in ARPU.
The image below presents mobile accesses and the revenue of the main carriers in Brazil in 2010.
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