Vivo, TIM and Claro are leaders of 2Q11
In 2Q11, Vivo conquered the leadership in five indicators. TIM and Claro got one indicator each.
Indicator |
Leader in |
|||
4Q10 |
1Q11 |
2Q11 |
||
| Cellulars | Market Share |
Vivo |
Vivo |
Vivo |
| Growth | Net Adds |
TIM |
Oi |
TIM |
| Revenue | Net Revenue |
Vivo |
Vivo |
Vivo |
Revenue by Client |
ARPU |
Vivo |
Vivo |
Vivo |
| Profitability | EBITDA Margin |
Vivo |
Vivo |
Vivo |
| Quality | Anatel's Targets |
TIM |
TIM |
Vivo |
| Coverage | Covered Population |
Vivo |
Vivo |
Claro |
Note: The order doesn't reflect the importance of the indicators. CTBC and Sercomtel weren't included. Oi included BrT.
Vivo improved its performance in 2Q11 leading in 5 of the 7 indicators. TIM led net adds but lost the leadership in quality for Vivo. Claro conquered the leadership in covered population.
Since 2007 Teleco keeps track of mobile operators' performance in Brazil which is measured through these 7 indicators. In this edition there was a modification in the criteria to evaluate profitability, by being considered group's EBITDA margin gathering fixed and mobile operations. this modification was necessary because Vivo, Claro and TIM release this indicator only this way.
The following presents the results for each one of these indicators based on 2Q11.
Market Share: Vivo leads, but TIM and Claro gained market share
Vivo, biggest mobile carrier in Brazil, ended 2Q11 counting 64.0 million cellulars and market share of 29.47%.
 |
TIM and Claro tied in market share (25.55%) and were the only ones to gain market share in 2Q11 and along the 4 last quarters.
| - | Market Share |
Market Share Variation (percentage points) |
|||||
2Q10 |
3Q10 |
4Q10 |
1Q11 |
2Q11 |
p.p. (Qua) |
p.p. (2Q10/2Q11) |
|
| Vivo | 30.24% |
30.14% |
29.71% |
29.48% |
29.47% |
-0.01 |
-0.77 |
| Claro | 25.33% |
25.47% |
25.44% |
25.39% |
25.55% |
0.16
|
0.22
|
| TIM | 24.00% |
24.52% |
25.14% |
25.11% |
25.55% |
0.44
|
1.46 |
| Oi | 20.08% |
19.51% |
19.35% |
19.69% |
19.10% |
-0.59 |
-0.98 |
| - | Market Share Leader in 1Q11 |
||
Region |
States |
Area Code |
|
| Vivo | I, II and III |
12 |
30 |
| Claro | - |
6 |
16 |
| Tim | - |
7 |
15 |
| Oi | - |
2 |
6 |
 |
In prepaid segment, Tim is getting market share, overtaking Claro in 3Q10 and reducing the difference that separates it from Vivo to 1.3 p.p. in 2Q11.
 |
Growth: TIM reached the leadership
TIM led cellular growth in the quarter (2.7 million) and in the year (4.5 million).
| - | Net Adds (thousands) |
||
1Q11 |
2Q11 |
Accumulated in the year |
|
| TIM | 1,821 |
2,676 |
4,497 |
| Claro | 1,800 |
2,096 |
3,896 |
| Vivo | 1,769 |
1,988 |
3,757 |
| Oi | 2,170 |
66 |
2,236 |
Oi, which had led growth in 1Q11, showed low performance in 2Q11.
TIM's net adds were almost all in the prepaid segment (88%), while Vivo and Claro led growth in postpaid net adds.
 |
Net Revenue: Vivo kept the advantage over other operators
 |
Vivo kept the leadership with revenue of R$ 5.0 billion in 2Q11. Vivo and Tim presented the biggest revenue annual growth (13.9% and 19.6% respectively), while Claro's revenue increased 5.4% in comparison with 2Q11.
| R$ Billion | 1Q10 |
2Q10 |
3Q10 |
4Q10 |
1Q11 |
2QT11 |
| Vivo |
4,233 |
4,402 |
4,608 |
4,863 |
4,812 |
5,015 |
| Tim |
3,125 |
3,359 |
3,465 |
3,722 |
3,530 |
4,019 |
| Claro |
2,769 |
2,902 |
2,589 |
2,772 |
2,958 |
3,060 |
| Oi |
2,487 |
2,590 |
2,652 |
2,745 |
2,517 |
- |
Note: TIM's revenue was estimated by Teleco and doesn't include Intelig and TIM Fixed.
Data was responsible for great part of Vivo's net revenue growth, growing 39.3% in the period. At TIM, handset net revenue jumped 143% in the period hitting R$ 508 million in 2Q11.
ARPU: Vivo amplified the leadership in the quarter
 |
The growth of data revenue, encouraged by investments in 3G, helped Vivo to amplify ARPU leadership. TIM's data offers for the prepaid segment collaborated for operator's ARPU growth in 2Q11.
| ARPU (R$) | 1Q10 |
2Q10 |
3Q10 |
4Q10 |
1Q11 |
2Q11 |
| Vivo |
24.8 |
25.0 |
25.2 |
25.9 |
24.6 |
25.1 |
| TIM | 24.0 |
24.1 |
23.4 |
23.3 |
20.8 |
21.6 |
| Oi | 21.8 |
22.4 |
22.9 |
23.5 |
20.7 |
- |
| Claro |
20.0 |
19.0 |
19.0 |
18.0 |
18.0 |
17.0 |
| ARPU Brazil |
22.8 |
22.7 |
22.7 |
22.7 |
21.3 |
21.3 |
Note: Claro's values consider the integration with Embratel which eliminates common revenues.
TIM and Vivo showed growth in its minutes used by client (MOU) in 2Q11.
| Minutos | 1Q10 |
2Q10 |
3Q10 |
4Q10 |
1Q11 |
2Q11 |
| TIM | 100 |
110 |
123 |
129 |
126 |
127 |
| Vivo | 116 |
114 |
115 |
118 |
114 |
119 |
| Claro | 92 |
93 |
100 |
96 |
90 |
84 |
| MOU Brazil | 103 |
106 |
113 |
114 |
110 |
110 |
Note: Oi doesn't release this indicator.
The fall in ARPU and MOU presented by Claro can indicate that the carrier needs to turn out its inactive clients.
Profitability: Vivo/Telefonica leads EBITDA Margin
After the merger of fixed and mobile operations promoted by Telefonica and América Móvil, Vivo and Claro's cellular EBITDA margin are no longer published isolated from fixed operations. On the other hand, TIM's EBITDA margin incorporates also its fixed operation (Intelig and TIM Fixed). So, it was necessary to change the criteria to evaluate profitability, considering group's EBITDA margin gathering fixed and mobile operators.
Vivo/Telefonica led profitability in 2Q11, being the only group to show EBITDA margin superior to 35%.
 |
| EBITDA Margin | 1Q10 |
2Q10 | 3Q10 |
4Q10 |
1Q11 |
1Q11 |
| Vivo/Telefonica | 34.0% |
36.4% |
35.9% |
37.9% |
35.6% |
37.2% |
| Oi | 33.9% |
36.2% |
38.1% |
31.2% |
28.6% |
- |
| Claro/Embratel | 33.9% |
29.2% |
31.1% |
27.3% |
28.5% |
27.9% |
| TIM | 28.7% |
28.4% |
28.2% |
30.6% |
27.5% |
26.8% |
Note: Oi didn't publish its results for 2Q11 yet.
Quality: Vivo leads in 2Q11
Vivo led by meeting 100% of Anatel's quality targets in 2T11, followed closely by TIM with 99.9%.
Reached Quality Targets |
||||||
- |
1Q10 |
2Q10 | 3Q10 |
4Q10 |
1Q11 |
1Q11 |
Vivo |
99.9% |
99.9% |
99.4% |
99.1% |
99.6% |
100% |
TIM |
98.5% |
99.0% |
99.9% |
100% |
99.8% |
99.9% |
Claro |
98.7% |
98.5% |
97.8% |
96.1% |
97.0% |
95.5% |
|
Oi |
82.8% |
80.6% |
79.1% |
80.6% |
84.5% |
94.8% |
Oi, despite of remaining in the fourth position, improved its performance in the quarter.
Between these four operators, Vivo presented (in 2Q11) the lowest index of complaints and improved in answering these complaints (IDA).
Coverage: Claro reaches the leadership
Claro became the leader in covered population (90.6%), overtaking Vivo (90.3%). Vivo continues leading in the number of covered cities.
| Covered Cities | Covered Population | |||||||
| Carrier | 3Q10 | 4Q10 | 1Q11 | 2Q11 | 3Q10 | 4Q10 | 1Q11 | 2Q11 |
| Vivo | 3,636 | 3,646 | 3,659 | 3,665 | 90.0% | 90.2% | 90.3% | 90.3% |
| Claro | 3,464 | 3,478 | 3,486 | 3,568 | 89.8% | 90.1% | 90.2% | 90.6% |
| Tim | 3,205 | 3,205 | 3,209 | 3,209 | 89.4% | 89.5% | 89.5% | 89.5% |
| Oi | 2,912 | 2,913 | 2,913 | 2,913 | 83.0% | 83.2% | 83.2% | 83.2% |
Source: Anatel
Vivo leads 3G coverage in 2Q11 covering 1,448 cities, followed by Claro (411), TIM (250) and Oi (211).
You could ask:
How will ARPU and MOU evolution be in 2011?
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