Which operator will be mobile broadband leader in Brazil?
By José Luis De Souza
Brazil ended Nov/11 counting 38.8 million mobile broadband accesses, 31.2 million from them were accesses via handsets (WCDMA) and 7.7 million were data terminal. It's the service holding the biggest growth in Brazil, presenting growth of 88% in the first 11 months of 2011.
Source: Huawei Whitepaper
In order to evaluate the mobile broadband leaders in Brazil, Teleco selected the following indicators that are analyzed in the following.
| Indicator | Description | Leader |
| Mobile broadband access | Mobile Broadband Market Share | Claro |
| Data Terminals | Data Terminals Market Share | Vivo |
| 3G handsets | Participation of accesses via 3G cell phones in the total of accesses via handsets (it excludes data terminals) | Claro |
| Data revenue | Participation of data revenue in services gross revenue | Vivo |
| Coverage | Number of cities covered by 3G | Vivo |
Mobile Broadband Market Share: Claro
Claro is the mobile broadband market share in Brazil by holding 38.7%, followed by Vivo (34.7%).
Claro's leadership is based on the number of accesses via 3G handsets. From 31.2 million accesses via 3G handsets existing in Brazil in Nov/11, 13.5 million were Claro's, 10.2 million were Vivo's and 6.3 million were TIM's.
A survey carried out by Teleco, in order to do Huawei Whitepaper on Broadband, in five Brazilian capital cities pointed out that 79% of the people who have 3G cell phones are used to access Internet (more details).
Data Terminals Market Share: Vivo
Vivo is the operator leading data terminals market share by holding 42.9% of the 7.7 million data terminals existing in Brazil in Nov/11, followed by TIM with 29.3%.
Source: Anatel
3G Handsets: Claro
Claro leads 3G handsets. In Nov/11, 23.4% of the accesses via Claro's handsets were 3G.
Data Revenue: Vivo
Vivo leads data revenue that represented 23.4% of its services gross revenue in 3Q11.
Vivo accumulated data gross revenue of R$ 4.9 billion in the first nine months of the year, 50% of it were data packages for internet access. TIM was second with R$ 2.2 billion and then Oi with R$ 1.4 billion. Claro doesn't report this indicator, but its low ARPU showed by the operator indicates that the participation of data in its services revenue was small.
Coverage: Vivo
Vivo is the leader in 3G coverage, reaching 2,516 cities (88% of the population) in Dec/11.
| Cities | 2008 |
2009 |
2010 |
2011 |
| Vivo | 314 |
579 |
1,206 |
2,516 |
| Claro | 282 |
389 |
402 |
657 |
| Tim | 23 |
55 |
195 |
391 |
| Oi | 99 |
168 |
211 |
250 |
| Total | 448 |
711 |
1,287 |
2,625 |
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