Vivo leads in seven indicators in 1Q12
Vivo presented an exemplar performance in the 1st quarter of 2012 (1Q12) leading in seven cellular indicators. This is the first time that it happens since 2007, when Teleco started to keep track of the mobile operators' in Brazil measuring it through these seven indicators.
| Indicator | Leader in | ||
| 4Q11 | 1Q12 | ||
| Mobile Accesses | Market Share | Vivo | Vivo |
| Growth | Net Adds | TIM | Vivo |
| Revenue | Net Revenue | Vivo | Vivo |
| Revenue by Client | ARPU | Vivo | Vivo |
| Profitability | EBITDA Margin | Vivo | Vivo |
| Quality | Anatel's Targets | TIM | Vivo |
| Coverage | Covered Population | Vivo | Vivo |
Note: The order doesn't reflect the importance of the indicators. CTBC and Sercomtel aren't included in this analysis.
The following show the results for each one of these indicators in 1Q12.
Market Share: Vivo leads and gains market share in the quarter
Vivo, biggest cellular operator in Brazil, ended 1Q12 counting 74.8 million mobile accesses and market share of 29.81%.
 |
Vivo and TIM gained market share in 4Q11, Claro and Oi lost it.
| - | Market Share | Market Share Variation (percentage) |
|||||
1Q11 |
2Q11 |
3Q11 |
4Q11 |
1Q12 |
p.p. (QUA) | p.p. (1Q12/1Q11) | |
| Vivo | 29.48%
|
29.47%
|
29.49%
|
29.54%
|
29.81%
|
0.27
|
0.31 |
| TIM | 25.11% |
25.55% |
26.04% |
26.46% |
26.80% |
0.34
|
1.69 |
| Claro | 25.39% |
25.55% |
25.30% |
24.93% |
24.56% |
-0.37 | -0.83 |
| Oi | 19.69% |
19.10% |
18.84% |
18.78% |
18.53% |
-0.25 |
-1.16 |
| - | Market Share Leader in 2011 | ||
Region |
States* |
Area Codes |
|
| Vivo | I, II and III | 13 (+1) | 30(+1) |
| Claro | - | 6 | 15 (-1) |
| Tim | - | 4 (-1) | 16 |
| Oi | - | 4 | 6 |
 |
| Postpaid | 1Q11 |
2Q11 |
3Q11 |
4Q11 |
1Q12 |
| Vivo | 35.5% |
36.1% |
36.8% |
36.6% |
36.5% |
| Claro | 29.1% |
29.3% |
28.9% |
28.8% |
28.2% |
| TIM | 20.5% |
20.3% |
20.7% |
21.1% |
21.2% |
| Oi | 14.2% |
13.7% |
12.9% |
13.0% |
13.6% |
Tim and Vivo gained prepaid market share and the difference that separates both operators inside this segment decreased to 599 thousand 1Q12. TIM can overtake Vivo in prepaid in 2012.
 |
| Prepaid | 1Q11 |
2Q11 |
3Q11 |
4Q11 |
1Q12 |
| Vivo | 28.2% |
28.0% |
27.8% |
28.0% |
28.34% |
| TIM | 26.1% |
26.7% |
27.2% |
27.6% |
28.05% |
| Claro | 24.6% |
24.7% |
24.5% |
24.1% |
23.7% |
| Oi | 20.9% |
20.3% |
20.2% |
20.1% |
19.6% |
Growth: Vivo reached the leadership
Vivo led cellular growth in the quarter (3.2 million) overtaking TIM (3.1 million).
| - | Net Adds (thousands) |
||||
1Q11 |
2Q11 |
3Q11 |
4Q11 |
1Q12 |
|
| Vivo | 1,769 |
1,988 |
2,989 |
4,515 |
3,230 |
| TIM | 1,821 |
2,676 |
3,685 |
4,873 |
3,134 |
| Claro | 1,800 |
2,096 |
1,979 |
2,866 |
1,217 |
| Oi | 2,170
|
67 |
1,332 |
1,642 |
986 |
Vivo led total and postpaid net adds. TIM was first in prepaid.
 |
Oi's performance deserves to be highlighted, being placed in the second position in postpaid net adds.
Net revenue: Vivo keeps the advantage over the other operators
 |
Note: Oi reports revenue only for cellulars in the retail market (personal mobility).
Vivo remained in the leadership holding revenue of R$ 5.1 billion in 1Q12 and growth of 9.3% in comparison with 1Q11.
| R$ Billion | 1Q11 | 2Q11 | 3Q11 | 4Q11 | 1Q12 | Quarter Growth | Growth 1Q12/1Q11 |
| Vivo | 4,671 | 4,732 | 4,923 | 5,261 | 5,106 | -2.9% |
9.3% |
| TIM | 3,501 |
3,983 |
4,114 |
4,431 |
4,187 |
-5.5% |
19.6% |
| Claro | 3,092 | 3,060 | 3,138 | 3,235 | 3,255 | 0.6% |
5.3% |
| Oi* | 1,703 |
1,896 |
1,947 |
2,062 |
2,106 |
2.1% |
23.6% |
*It doesn't include Oi's cellular revenue in the corporative market.
Oi had the biggest revenue growth in the period (23.6%). Oi started to report only its revenue for retail (personal mobility), which doesn't include mobile accesses in the corporative market.
ARPU: Vivo amplifies the leadership in 1Q12
 |
Note: Oi retail doesn't include Oi's cellular revenue in corporative market.
The growth in data revenue, encouraged by investments in 3G, helped Vivo to amplify the leadership in ARPU. Vivo's data ARPU (R$ 6.4) represented 26.0% of the total ARPU (R$ 24.6) in 4Q11.
| ARPU (R$) | 1Q11 | 2Q11 | 3Q11 | 4Q11 | 1Q12 |
| Vivo | 23.8 |
23.5 |
23.9 |
24.6 |
22.4 |
| TIM | 20.8 | 21.6 | 21.2 | 21.9 | 19.1 |
| Claro | 19.0 | 17.0 | 17.0 | 17.0 | 17.0 |
| Oi | 20.7 | 21.6 | 22.2 | 22.3 | 21.3 |
| ARPU Brazil | 21.2 | 21.0 | 21.1 |
21.5 |
20.0 |
| Oi Retail | 17.1 |
16.7 |
17.3 |
16.7 |
16.1 |
Note: Oi retail doesn't include cellular revenue in the corporative market.
The minutes of use by user monthly (MOU) in Brazil increased 4.5% in 1Q12 over 1Q11.
| Minutes | 1Q11 | 2Q11 | 3Q11 | 4Q11 | 1Q12 |
| TIM | 126 |
127 |
130 |
131 |
126 |
| Vivo | 114 | 119 | 124 | 119 | 114 |
| Claro | 90 | 84 | 109 | 109 | 105 |
| MOU Brazil | 110 | 110 | 121 | 120 | 115 |
Note: Oi doesn't report this indicator.
Profitability: Telefônica/Vivo leads EBITDA Margin
Vivo/Telefônica Group led profitability in 1Q12, getting results from the integration of fixed and mobile operations.
 |
Oi Group stayed in the second position.
| EBITDA Margin | 1Q11 | 2Q11 | 3Q11 | 4Q11 | 4Q11 |
| Vivo/Telefonica | 35.4%
|
37.1%
|
34.1% | 38.5%
|
34.2%
|
| Oi | 28.6% |
35.0% |
35.5% |
26.4% |
29.6% |
| TIM | 27.5% | 26.8% | 26.4% | 27.8% | 26.2% |
| Claro/Embratel/Net | 27.1% |
28.0% |
26.7% |
24.5% |
25.6% |
Note: Since 2Q11, a modification was made in the criteria to measure the indicators profitability calculated by TELECO, being considered the group's EBITDA margin unifying fixed and mobile operations. It was necessary to make this modification because Vivo, Claro and TIM report this indicator this way only.
Quality: Vivo leads in 1Q12
Vivo led by accomplishing Anatel's quality targets in 1Q12, surpassing TIM.
Accomplished Quality Targets |
|||||
| - | 1Q11 |
2Q11 |
3Q11 |
4Q11 |
1Q12 |
| Vivo | 99.7% |
100% |
99.4% |
98.7% |
99.9% |
| TIM | 99.8% |
99.9% |
99.9% |
99.8% |
98.6% |
| Oi | 74.2% | 91.4% | 86.9% | 88.9% | 92.4% |
| Claro | 97.0% | 95.5% | 92.8% | 83.3% | 79.8% |
Between these four operators, Vivo presented in 1Q12 the smallest number of complaints and the best performance in answering these complaints (IDA).
Coverage: Vivo in the leadership
Vivo remained in the leadership covering 90.7% of the population, overtaking Claro, but the difference between both companies continues to be small.
| Covered Population | |||||
| Operatora | 1Q11 | 2Q11 | 3Q11 | 4Q11 | 1Q12 |
| Vivo | 90.3% | 90.3% | 90.5% | 90.7% | 90.7% |
| Claro | 90.2% | 90.6% | 90.6% | 90.6% | 90.6% |
| Tim | 89.5% | 89.5% | 89.6% | 89.6% | 89.6% |
| Oi | 83.2% | 83.2% | 83.3% | 87.9% | 87.9% |
Source: Anatel
Vivo continues to lead in number of covered cities.
| Covered Cities | |||||
| Operator | 1Q11 | 2Q11 | 3Q11 | 4Q11 | 1Q12 |
| Vivo | 3,659 | 3,665 | 3,683 | 3,702 | 3,704 |
| Claro | 3,486 | 3,568 | 3,568 | 3,568 | 3,568 |
| Oi | 2,913 | 2,913 | 2,979 | 3,316 | 3,316 |
| Tim | 3,209 | 3,209 | 3,212 | 3,212 | 3,212 |
Vivo led 3G coverage in 1Q12, ending the quarter by covering 2,727 cities, followed by Claro (866), TIM (512) and Oi (308).
Vivo showed excellent results in 1Q12, leading in seven indicators analysed by Teleco. However, cellular competition in Brazil continues to be strong and in April Vivo as overtaken in accumulated net adds in the year by TIM (total of mobile accesses) and by Oi (postapid).
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