07/16/2012

The competition inside area codes with more than 1.5 cel. by inhabitant

 

 

In May 2012, 6 from the 67 cellular area in Brazil had density superior to 150 cell./100 inhab.

 

 

Claro leads in 3 from these area codes, TIM is the leader in 2 and Oi in 1.

 

Aug/11
Area Code
State
Main City
Cell./100 inhab.
Leader
1st
71
BA
Salvador
198
Oi
2nd
61
DF
Brasília
188
Claro
3rd
12
SP
S. José dos Campos
158
TIM
4th
11
SP
São Paulo
157
TIM
5th
62
GO
Goiânia
156
Claro
6th
19
SP
Campinas
154
Claro

 

 

This table shows the Brazilian diversity and how the regional differences impact in the operators' results. Vivo, market share leader in Brazil, wasn't the leader in any of these areas.

 

The following analyses the competition for market share inside these area codes.

 

 

Oi and Claro fight for the leadership in Salvador

 

 

Oi and Claro compete strongly for the leadership in cellular market inside the city of Salvador. Vivo and TIM compete for the third position.

 

 

In Brasília, the fight for the second position

 

 

Claro leads in Brasília (61), but the competition for the second position is fierce between TIM, Vivo and Oi.

 

 

Claro lost the leadership and can be overtaken by Vivo inside area code 12 (São José dos Campos)

 

 

Inside the region called Vale do Paraíba (area code 12), Claro lost the leadership for TIM and is being threatened by Vivo in the competition for the second position.

 

 

TIM overtook Vivo inside area code 11 (São Paulo)

 

 

Inside the city of São Paulo (area code 11), the competitions are strong: Vivo and TIM for the first position, Claro and Oi for the third place.

 

 

Inside area code 62 (Goiânia), the fight for the third position

 

 

Inside area code (Goiânia), Claro leads followed by Vivo. TIM and Oi compete for the third place. 

 

 

Vivo and TIM compete for the second position inside area code 19 (Campinas)

 

 

Inside area code 19 (Campinas), Claro leads. The competition happens for the second position between Vivo and TIM.

 

 

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Note: The opinions expressed in the published articles in this section are their authors' responsibility.

 

 

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