The competition inside area codes with more than 1.5 cel. by inhabitant
In May 2012, 6 from the 67 cellular area in Brazil had density superior to 150 cell./100 inhab.
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Claro leads in 3 from these area codes, TIM is the leader in 2 and Oi in 1.
Aug/11 |
Area Code |
State |
Main City |
Cell./100 inhab. |
Leader |
1st |
71 |
BA |
Salvador |
198 |
Oi |
2nd |
61 |
DF |
Brasília |
188 |
Claro |
3rd |
12 |
SP |
S. José dos Campos |
158 |
TIM |
4th |
11 |
SP |
São Paulo |
157 |
TIM |
5th |
62 |
GO |
Goiânia |
156 |
Claro |
6th |
19 |
SP |
Campinas |
154 |
Claro |
This table shows the Brazilian diversity and how the regional differences impact in the operators' results. Vivo, market share leader in Brazil, wasn't the leader in any of these areas.
The following analyses the competition for market share inside these area codes.
Oi and Claro fight for the leadership in Salvador
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Oi and Claro compete strongly for the leadership in cellular market inside the city of Salvador. Vivo and TIM compete for the third position.
In Brasília, the fight for the second position
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Claro leads in Brasília (61), but the competition for the second position is fierce between TIM, Vivo and Oi.
Claro lost the leadership and can be overtaken by Vivo inside area code 12 (São José dos Campos)
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Inside the region called Vale do Paraíba (area code 12), Claro lost the leadership for TIM and is being threatened by Vivo in the competition for the second position.
TIM overtook Vivo inside area code 11 (São Paulo)
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Inside the city of São Paulo (area code 11), the competitions are strong: Vivo and TIM for the first position, Claro and Oi for the third place.
Inside area code 62 (Goiânia), the fight for the third position
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Inside area code (Goiânia), Claro leads followed by Vivo. TIM and Oi compete for the third place.
Vivo and TIM compete for the second position inside area code 19 (Campinas)
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Inside area code 19 (Campinas), Claro leads. The competition happens for the second position between Vivo and TIM.
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