Analizing 2012 so far: Postpaid had the double of net adds over prepaid in Jun-Oct/12
by José Luis De Souza
Postpaid cellulars presented more than the double of net adds inc omparison with pprepaid accesses in the period from Jun to Oct/12.
Prepaid net adds in the period from Jun to Oct/12 were eight times inferior to the numbers registered in the five previous months.
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Prepaid has been responsible for the drop in cellular net adds shown by Brazil since June 2012.
These results reinforce the trend for the growth of postpaid participation in Brazilian cellular base. There were 49.4 million postpaid mobile accesses in the country in Oct/12. The quantity of postpaid accesses is bigger than the total of cellulars registered in almost all the Latin American countries (except Mexico, that counts total of 97 million cellular, and Argentina, with total of 59 million mobile subscriptions).
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However, postpaid wasn't innocuous in the process of reduction of cellular growth in Brazil.
Despite the performance of postpaid net adds in the period from Jun to Oct/12 (growing over the five previous months) in the first ten months of 2012 it was 20.4% smaller than the values registered in the same period last year.
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The drop wasn't bigger due to Oi's performance focusing in this segment in 2012, which is making up for Claro's low performance.
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Vivo and Oi are gaining market share in 2012. On the other hand Claro lost 3 percentage points of market share in the first ten months of the year.
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Brazilian cellular market lives a moment of transition to a um mercado mais maduro e com taxas de crescimento menores.
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