Competition in postpaid inside the ten biggest Brazilian local areas
Ten local areas that concentrate 28.9 million postpaid, 52% of the Brazilian total (Jun/13).
Vivo is the market share leader inside these six areas, Claro leads in three and TIM in one of them.
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The total of M2M terminals (7.6 million) and most of the broadband terminals (7.0 million) are included in the 54.7 million postpaid accesses existing in Brazil in Jun/13.
These 10 local areas concentrate 62.9% of the M2M terminals and 56.4% of the broadband terminals. São Paulo (11) and Campinas (19) in particular, concentrate 40.9% of the Brazilian M2M terminals.
In the following we analyze the competition for market share inside these local areas.
Vivo leads in São Paulo
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Vivo leads inside São Paulo counting 3.8 million postpaid accesses, followed by Claro (2.4 millions), TIM (1.7 millions) and Oi (846 thousands).
Nextel, that is included in "others", would reach the 3rd position if it converted to SMP all the 2.1 million accesses that the company operates inside the state of São Paulo.
São Paulo (11) has 1.5 million M2M terminals, being 800 thousand of them operated by Claro, 491 thousands by Vivo, 131 thousands by Oi and 93 thousands by TIM. If we exclude M2M terminals, Claro and TIM would be almost tied in the second position.
Vivo and Claro fight for the leadership in Rio de Janeiro
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Vivo (1.6 million accesses) fights fiercely against Claro (1.5 millions) for the leadership in postpaid inside Rio de Janeiro. Oi (1 million) comes in the third position followed by TIM (695 thousands).
Nextel, that is included in "others", would reach the 3rd position if it converted to SMP all the 1.3 million accesses that the company operates inside the state of Rio de Janeiro.
Claro leads inside Campinas
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Claro leads in Campinas counting 1.4 million postpaid, followed by Vivo (1 million accesses), TIM (429 thousands) and Oi (399 thousands).
Campinas (19) has 1.6 million M2M terminals, being 990 thousand accesses operated by Claro, 233 thousands by Oi, 216 thousands by Vivo and 137 thousands by TIM. Without M2M terminals, Claro would lose market share leadership in postpaid for Vivo.
Vivo leads in Belo Horizonte
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Vivo leads in Belo Horizonte holding 1.26 million postpaid subscriptions, followed by Oi (719 thousand accesses). Claro, which has 579 thousand mobile subscribers, and TIM (564 thousands) compete for the third position.
In Porto Alegre companies compete for the third position
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Vivo is the leader in Porto Alegre by counting 1.16 million postpaid mobile accesses, followed by Claro (794 thousand accesses). Oi (313 thousands) and TIM (247 thousands) compete for the third position.
Claro and Vivo fight for the leadership in Brasília
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Claro leads in Brasília counting 479 thousand postpaid subscribers, followed by Vivo (421 thousands), TIM (299 thousands) and Oi (151 thousands).
Claro and TIM want the leadership
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Claro (424 thousand mobile accesses) fights against TIM (414 thousand accesses) for the postpaid leadership in Recife. Oi (291 thousand subscriptions) comes in the third position followed by Vivo (209 thousands) which was the last carrier to break into this market. Vivo leads M2M terminals (58.5 thousands) and occupies the second position in broadband terminals (81 thousands) being behind Claro (90.7 thousands) only.
In Curitiba carriers compete for the second position
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In Curitiba, TIM (511 thousand mobile accesses), first carrier to operate inside this market, keeps the leadership.
Vivo (353 thousand subscribers) fights against Claro (337 thousands) for the second position. Oi (137 thousands) is fourth and losing market share.
In Salvador third position is the target
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Vivo (347 thousand mobile accesses) is the market leader in Salvador, followed by Oi (272 thousands clients). Claro (237 thousands) competes strongly against TIM (228 thousands) for the third position.
Vivo leads in Vitória
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Vivo is the leader in Vitória by holding 734 thousand postpaid mobile accesses and 69.3% of the market share. Claro (134 thousand subscriptions) and Oi (131 thousands) fight for the second position. TIM (60 thousand) occupies the fourth place.
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