TIM leads mobile sales (chips)
TIM reached the leadership in cellular net adds (chips sales) three years ago and kept it, occupying the first position even in the 1st semester of 2013 (1S13) selling an average of 3.2 million mobile accesses (chips) by month.
Vivo remained in the second position in 1S13 holding month average sales of 2.8 million cellulars, followed by Claro (2.4 millions) and Oi (2.1 millions).
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Mobile sales reached its peak in the 4th quarter of 2011 (4Q11) and got stable in 2012 and 2013 in a level of 30 and 35 million by quarter.
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Cancellations reached its peak in 4Q12, so reducing the net adds that represented the difference between sales and cancellations.
The table below shows gross additions (chips sales), cancellations and mobile operators' net adds in Brazil in 1S13.
| 1S13 Thousands |
Gross Adds |
Month Churn |
Cancellations |
Net Adds |
| TIM | 18,981 |
4.10% |
17,162 |
1,819 |
| Vivo | 16,719 |
3.60% |
16,657 |
62 |
| Claro | 14,264 |
3.30% |
13,030 |
1,234 |
| Oi | 12,300 |
4.00% |
11,829 |
471 |
Note that TIM's gross additions ( 19.0 million) resulted in net adds of 1.8 million due to the high month churn (4.1%) that caused 17.2 million cancelations.
High churn, aggravated by adjustments in the client base like what happened to Vivo that reduced the deadline to shut off inactive mobile accesses, which is one of the problems to be faced by mobile operators in Brazil.
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The ranking of operators in relation to handsets sales revenue got close to gross adds, having TIM in the first position, followed by Vivo, Claro and Oi.
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Note that despite of the stability in chips sales operators intensified handsets sales in 1S13, when compared with 1S12.
Finally, the drop in cell phones production, exportation and importation in Brazil in 1S13 indicates that handsets sales in the Brazilian market increased along 2013, despite the growth of smartphones sales.
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