Claro Group's Challenges for 2016
Claro Group, formed by the merger of Claro, Embratel and Net presentes a good performance in 2015, despite the economic crisis Brazil is going through. Group's net revenue increased 1.8%, being 4.7% in fixed services and -3.7% in mobile.
 |
Source: América Móvil
In 2015, the group gained market share in fixed broadband was well as in fixed and telephony. It lost 0.2% in pay TV, segment which the group leads holding market share of 52.5%, but amplifies it's leadership in 0.4% in the fied broadband.
 |
In mobile telephony, Claro reduced to 256 thousand mobile accesses the distance to TIM and can reach the second position in 2016. Market share gain occurred, inside prepaid segment. Inside postpaid, the operator kept losing market share in 2015.
 |
In order to resume mobile revenue growth in 2016, Claro needs to grow in postpaid and in data revenue to increase ARPU. It may be the biggest challenge for the company this year.
 |
The fusion of the Group's operations contributed to improve the protitability registered in 2015, but there's still room to increase EBITDA margin in 2016.
 |
You could ask:
Will the Group continue to improve profitability in 2016?
