Telecom Leaders in Brazil in 2015
The board of Telecom leaders in Brazil in 2015 presented Vivo was leader of three indicators. Claro leads two and Oi and TIM are leaders in one each.
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| - | Indicator | Description | 1Q15 |
2Q15 |
3Q15 |
4Q15 |
2015 |
| 1 | Revenue | Net Revenue | Vivo |
Vivo |
Vivo |
Vivo |
Vivo |
| 2 | Revenue Growth | Growth of net revenue accumulated in the year | SKY |
SKY |
Vivo |
Vivo | Vivo |
| 3 | Mobile Accesses | Mobile Market Share | Vivo |
Vivo |
Vivo |
Vivo |
Vivo |
| 4 | Fixed Telephony | Fixed Telephony Market Share | Oi |
Oi |
Oi |
Oi |
Oi |
| 5 | Fixed Broadband | Fixed Broadband Market Share | Claro |
Claro |
Claro |
Claro |
Claro |
| 6 | Pay TV Accesses | Pay TV Market Share | Claro |
Claro |
Claro |
Claro |
Claro |
| 7 | Profitability | EBITDA Margin | Vivo |
Vivo |
TIM |
TIM | TIM |
In the first semester of 2011, Teleco started to monitor the performance of the Telecom Groups in Brazil through sellected indicators. The results for 2015 are presented below. The six biggest operators in the country were included in this analysis.
Telefônica concluded, on 05/28/2015, the acquisition of GVT which became a subsidiary of Telefônica Brasil. The information presented below incorporates GVT in Vivo's results of the previous quarters.
1) Revenue: Vivo sia the leader
Vivo led net revenue, which reached R$ 42.1 billion in 2015, followed by Claro. After the acquisition of GVT, Vivo consolidated itself as the biggest telecom operator of the country.
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2) Revenue Growth: Vivo is the leader
Vivo was the leader in net revenue growth (4.8%) in 2015. Vivo, Claro and SKY had positive growth in the year.
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3) Mobile Market Share: Vivo
The loss in prepaid made Vivo and TIM lose market share in 2015.
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4) Fixed Telephones Market Share: Oi
Oi kept the leadership in fixed telephony, but is losing market share and can be surpassed by Vivo in 2016.
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5) Fixed Broadband Market Share: Claro
Claro amplified the leadership in fixed broadband market share in 2015. Vivo and Oi lost market share in the year.
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6) Pay TV Market Share: Claro
Claro i sthe leader in pay TV market share holding 52% of the market.
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Vivo consolidated itsself in the third position after incorporating GVT.
7) Profitability: TIM is the leader in EBITDA Margin
TIM overtook Vivo and conquered the leadership in EBITDA margin in 2015.
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Note: It consider Oi's routine EBITDA Margin.
Claro, TIM and Oi improved their EBITDA margin in the year.
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