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In this page:Operational and economic data reported by Vivo movel, including the number of cellulars, ARPU, MOU, Churn, SAC, Employees, Revenue, EBITDA margin, EBIT, profit and iInvestments.
Company
Vivo is a telecom company owned by Telefonica Group, that acquired it from Portugal Telecom in 2010.
Operational Performance
Thousand |
2016 | 2017 | 2018 | ∆Year |
|---|---|---|---|---|
| Cellular |
73,778 | 74,940 | 73,160 | (2.4%) |
| Net Adds | 509 | 1,162 | -1,780 | - |
| Prepaid | 54.7% | 50.9% | 44.8% | - |
| Churn | 3.4% | 3.3% | 3.5% | - |
| Cities covered by 3G | 3,652 | 4,027 | 4,417 | 9.7% |
| - | 2016 | 2017 | 2018 | ∆Year |
|---|---|---|---|---|
| ARPU (R$) |
27.6 | 28.5 | 28.6 | 0.4% |
| MOU (Minutes) | 160 | 159 | - | - |
Financial Economic Performance
| Million R$ | 2014 | 2015 | 2016 | 2017 | ∆Year |
|---|---|---|---|---|---|
| Mobile Service Revenue | 22,455 | 23,643 | 24,343 | 25,388 | 4.3% |
| Franchise and Usage | 11,482 | 10,440 | 8,939 | 5,971 | (33.2%) |
| Network Usage | 2,296 | 1,664 | 1,299 | 1,093 | (15.9%) |
| Data and VAS | 8,308 | 11,400 | 14,055 | 18,306 | 30.2% |
| Messaging P2P | 1,705 | 1,671 | 1,506 | 1,427 | (5.3%) |
| Internet | 4,943 | 7,470 | 10,298 | 13,465 | 30.8% |
| Other Data and VAS Revenues | 1,660 | 2,259 | 2,252 | 3,414 | 51.6% |
| Other Services | 368 | 138 | 49 | 18 | (63.4%) |
| Revenue of Mobile Handset | 1,215 | 1,494 | 1,196 | 1,071 | (10.5%) |
| Mobile Net Revenue | 23,670 | 25,136 | 25,538 | 26,458 | 3.6% |
Coverage
Vivo reached national coverage in 2009, using frequencies in Band L acquired in an auction in 2007 in order to cover the Northeast of Brazil and the region of Franca (in the states of São Paulo).
Technology
Vivo's main technology was CDMA, but the company implemented a GSM network which statrted operating in 2007 and became the main technology in 2008.
WCDMA/HSDPA is the technology adopted for 3G (more details), despite having an EVDO network with limited coverage which might be terminated in the future.
Important Facts
| 04/13/2003 | Vivo is launched on the market |
| 04/25/2003 | Telesp Celular acquired the control of TCO (Tele Centro Oeste S.A.) |
| 12/04/2005 | Vivo announced the incorporation of Tele Leste Cel., Tele Sudeste Cel. and CRT by TCP. The incorporation was accomplished in 02/22/2006 |
| 05/02/2006 | New fase of reorganization announced: with incorporation of the operators by Global Telecom. |
| 07/20/2006 | The Administrative Council of Vivo approved the construction of a network GSM/EDGE scalable to WCDMA, to be increased to its actual CDMA network, whoch will continue working and in expansion. The investment foreseen to the implantation of these network is R$ 1.080 thousands. |
| July/2007 | Telefonica offered US$ 4,1 billion for Portugal Telecom's participation in Vivo. PT didn't accept the offer. |
| 08/03/2007 | Vivo announced the purchase of Telemig and Amazônia Celular |
| April/08 | Vivo assume the control of Telemig Celular |
Vivo is a joint venture controled by Telefonica (50%) and Portugal Telecom (50%) established in december 2002 from 7 cellular providers in the Bands A and B.
These providers correspond to 5 companies listed in the stock exchange of São Paulo and New York: Telesp Celular Participações S.A., including Global Telecom; Tele Centro Oeste Participações S.A., including NBT; Tele Leste Celular Participações S.A.; Tele Sudeste Celular Participações S.A. and Celular CRT Participações S.A.
In 2007, Vivo acquired Telemig Celular getting its control in Apr/08.
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| Telefonica purchases Portugal Telecom's participation at Vivo |
On July 2010, Telefonica reached a deal with Portugal Telecom (PT) to purchase PT's stake at Vivo for € 7.5 billion.
On September 23 2010, Anatel approved this acquisition, however, imposed the following commitments to Vivo/Telefonica:
Companies must submit periodic reports about the accomplishment of these commitments.
On 09/27/10, Telefonica paid the first installment (€ 4.5 billion), other payments will be done on 12/30/10 (€ 1.0 billion) and on 10/31/11 ( € 2.0 billion).
Telefonica became Vivo's controller and able to promote the integration of its fixed and mobile operations in Brazil.
Telefonica also confirmed carring out an auction (OPA) for the acquisition of Vivo's ONs for 80% of the price paid to Portugal Telecom.
By this acquisition, Telefonica
Acquisition History
The process started in 2007. Telefonica made the following propposals to PT:
The last proposal made by Telefonica was approved by 74% of those who attended the shareholders' meeting on 06/30/2010, but it was vetoed by the Portuguese government which has Golden Share at PT. The Golden Share assures the Portuguese government the right of veto.
On July 8th, the European Union court decided that Portuguese Government's Golden Share judge at PT is illegal. By that, the negotiation between PT and Telefonica was resumed.
Telefonica prepared itself to request the dissolution of Holding Brailcel. So, the company could take control over Vivo by purchasing shares in the stock market. Portugal Telecom opened negotiations to buy stake at Oi using the resources from Vivo's sale.
On July 27th, Portugal Telecom closed the deal selling to Telepfonica its stake at Vivo for € 7.5 billion and announced an agreement to break into Oi.
Consult Teleco's commentary |
