06/12/2024

Pay TV in Brazil
Statistics Market Share

In this page: Pay TV Market Share in Brazil

Market Share of the Pay TV Operators

 

 

Operators Market Share (Thousands)

Operators 1Q23 2Q23 3Q23 4Q23 1Q24 Apr/24
Claro Group 41.5% 41.5% 41.7% 42.3% 43.1% 43.3%
Sky 32.3% 32.2% 32.1% 32.1% 32.5% 32.5%
Oi 15.2% 14.8% 14.2% 13.2% 11.3% 11.0%
Vivo 7.4% 7.6% 7.8% 8.1% 8.4% 8.5%
Competitives 3.7% 3.9% 4.2% 4.4% 4.6% 4.7%
Total 11.951 11.472 10.983 10.457 9.820 9.643
IBI TELECOM 0.4% 0.4% 0.5% 0.5% 0.5% 0.5%
Telemidia 0.2% 0.2% 0.2% 0.3% 0.3% 0.3%
Triple Play 0.3% 0.3% 0.3% 0.3% 0.3% 0.3%
NOSSATV 0.3% 0.3% 0.3% 0.3% 0.3% 0.3%
Unifique 0.2% 0.2% 0.2% 0.3% 0.3% 0.3%

It doesn't include users who don't pay for services and only receive open TV and mandaroty channels

 

Operators 1Q22 2Q22 3Q22 4Q22
Claro Group 43.8% 42.8% 46.2% 41.3%
Sky 31.3% 31.7% 29.5% 32.3%
Oi 13.7% 14.3% 12.9% 15.0%
Vivo 8.0% 7.9% 8.4% 7.7%
Competitives 3.2% 3.3% 3.0% 3.6%
Total 13,324 13,142 13,595 12,501
IBI TELECOM 0.3% 0.3% 0.3% 0.4%
Triple Play 0.3% 0.3% 0.3% 0.3%
Brisanet 0.3% 0.3% 0.3% 0.3%
Telemidia 0.1% 0.0% 0.1% 0.2%
OpçãoNet 0.2% 0.2% 0.2% 0.2%

 

Operators 2020 2021 2022 2023
Claro Group 47.1% 45.0% 41.3% 42.3%
Sky 30.5% 30.5% 32.3% 32.1%
Oi 11.4% 13.1% 15.0% 13.2%
Vivo 8.4% 8.3% 7.7% 8.1%
Competitives 2.6% 3.1% 3.6% 4.4%
Total 14,829 13,460 12,501 10,456
IBI TELECOM 0.0% 0.3% 0.4% 0.5%
Triple Play 0.4% 0.3% 0.3% 0.3%
Brisanet 0.5% 0.3% 0.3% 0.3%
Telemidia 0.1% 0.0% 0.1% 0.3%
OpçãoNet 0.0% 0.2% 0.3% 0.3%

 

Number of accesses by operator (Thousands)

Operators 1Q23 2Q23 3Q23 4Q23 1Q/24 Apr/24
Claro Group 4,957 4,764 4,585 4,422 4,236 4,171
Sky 3,855 3,691 3,520 3,352 3,195 3,137
Oi 1,812 1,695 1,555 1,376 1,112 1,057
Vivo 884 871 858 845 828 822
Competitives 442 450 464 461 449 457
Total 11,951 11,472 10,983 10,457 9,820 9,643
IBI TELECOM 49 49 50 51 52 53
Telemidia 24 25 26 27 28 28
Triple Play 36 34 32 30 28 28
NOSSATV 30 30 28 28 27 27
Unifique 25 26 27 26 26 26

 

Operators 1Q22 2Q22 3Q22 4Q22
Claro Group 5,839 5,626 6,281 5,161
Sky 4,174 4,169 4,011 4,041
Oi 1,823 1,876 1,750 1,881
Vivo 1,067 1,033 1,147 966
Competitives 421 438 406 453
Total 13,324 13,142 13,595 12,501
IBI TELECOM 42 44 36 46
Triple Play 43 41 47 38
Telemidia 38 37 40 33
NOSSATV 32 32 34 30
OpçãoNet 28 31 24 25

 

Operators 2020 2021 2022 2023
Claro Group* 6,991 6,050 5,161 4,422
Sky 4,517 4,108 4,041 3,352
Oi 1,693 1,767 1,881 1,376
Vivo 1,248 1,115 966 845
Competitives 381 420 453 460
Total 14,829 13,460 12,501 10,456
IBI TELECOM 0 41 46 51
Triple Play 55 45 38 30
NOSSATV 36 34 30 28
Telemidia 7 16 24 27
OpçãoNet 12 20 25 26

 

Accesses net adds by operators (Thousands)

Operators 1Q23 2Q23 3Q23 4Q23 1Q/24 Apr/24
Claro Group -204 -193 -179 -163 -186 -65
Sky -185 -164 -171 -168 -157 -59
Oi -69 -117 -140 -178 -264 -56
Vivo -82 -13 -12 -13 -17 -6
Competitives -10 8 14 -3 -13 0
Total -550 -479 -489 -525 -637 -185
IBI TELECOM 2.9 0.4 0.7 0.8 1.4 0.7
Telemidia -0.1 1.2 0.9 1.0 1.1 0.3
Triple Play -2.2 -1.7 -2.4 -1.8 -1.8 -0.4
NOSSATV -0.2 -0.3 -1.9 -0.4 -0.2 -0.2
Unifique 0.7 0.8 0.4 -0.1 -0.6 -0.3

 

Operators 1Q22 2Q22 3Q22 4Q22
Claro Group -212 -213 -250 -167
Sky 66 -6 -70 -40
Oi 55 54 -7 9
Vivo -48 -34 -40 -34
Competitives 1 17 51 -9
Total -137 -181 -315 -240
IBI TELECOM 1.9 1.3 36.0 1.9
Triple Play -1.5 -2.1 -1.5 -0.5
NOSSATV -0.7 -1.0 0.6 -1.5
Telemidia -1.4 -0.6 0.0 -0.6
OpçãoNet 0.2 3.6 4.8 1.0

 

Operators 2020 2021 2022 2023
Claro Group -776 -940 -890 -739
Sky -174 -409 -68 -688
Oi 176 74 114 -504
Vivo -72 -133 -149 -121
Competitives -9 39 33 8
Total -856 -1,368 -959 -2,045
IBI TELECOM 0.0 40.5 5.5 4.8
Triple Play -10.0 -10.0 -6.7 -8.1
NOSSATV -5.8 -2.3 -3.0 -2.8
Telemidia 6.8 9.7 7.3 2.9
OpçãoNet 6.8 8.4 4.7 1.8

 

Joint Venture and acquisitions

2004 In 02/11/2004 Globopar and DIRECTV announced an agreemente to the joint venture of DIRECTV and Sky in Brazil. The new company, although keeping the name Sky Brasil, will be controlled by DIRECTV (72%) so Globopar with 28% left. Sky Brasil will be done by DIRECTV. The joint venture approved in May/06.
2005 Telmex is gonna join the group of controll of Net. In Sep/05 Embratel Participações announced the incorporation of Telmex do Brasil and the shareholder participation of 37.1% of the shareholder capital of Net Serviços de Comunicação S.A. withheld by Telmex of México. In Mar/06 Anatel approves the acquisition of shares from Net by Telmex and send it to CADE's approval.
Jul/06 Infovias, data communication's company of CEMIG was the controller of Way Brasil. It sold the operator , through auction at Bovespa ( São Paulo Stock Exchange) in 07/27/2006, for TNL PCS of Grupo Telemar per R$ 132 million.
Oct/06 In Oct/06 Net announced the acquisition of Vivax. The operation was done in 12/5/2006. Waits now for Anatel's approval to be implemented.
Oct/06 In 10/29/2006 Abril and Telefonica announced that Telefonica is acquiring the total of the total MMDS (Multichannel Multipoint Distribution Service) operations of TVA in the cities of São Paulo, Rio de Janeiro, Curitiba and Porto Alegre, beyond 100% of the preferred shares and part of the ordinary shares of cable TV operators in São Paulo, Curitiba, Florianópolis and Foz do Iguaçu, in the limits of participation allowed by the legislation. The business must be approved by Anatel and CADE.
Mar/07 The managing advice of Anatel authorized in 03/07/07 , A.Telecom S/A, subsidiary of Telefônica group, to provide Pay TV services with satellite technology (DTH).
Oct/07 In 10/23/07, Anatel's Director Council authorized the acquisition of the cable TV operator Way by the Fixed Telefony concessionarie Oi/Telemar in Minas Gerais.
Dec/07 Net announced the acquisition of BIGTV. Anatel approved the trade in Dec/08.
2008 Sky acquired TV Film (ITSA) which had 12 MMDS authorizations. Anatel approved the trade in Dec/08.
Sep/08 Net announced the acquisition of ESC 90.
Jan/12 Anatel approved the change of Net's control from Globo to Embratel.

 

 

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