Publicidade

01/12/2026

Pay TV in Brazil
Statistics Market Share  

In this page: Pay TV statistics in Brazil.

Pay TV Accesses

 

 

 

  Nov/24 Dec/24 Oct/25 Nov/25
Total accesses 8,298,037 8,118,718 6,703,923 6,592,229
Density (acesses/100inhab.) 3.8 3.7 3.1 3.0
Month Growth -176,505 -179,319 -91,313 -111,694
-2.1% -2.2% -1.3% -1.7%
Annual Growth -2,159,423 -2,338,742 -1,414,795 -1,526,489
-20.6% -22.4% -17.4% -18.8%
Growth in one year -2,316,179 -2,338,742 -1,770,619 -1,705,808
-21.8% -22.4% -20.9% -20.6%

 

 

Pay TV by Technology

 

% 1Q24 2Q24 3Q24 4Q24 1Q25 2Q25 3Q25 Oct/25 Nov/25
DTH 47.1% 45.8% 44.4% 42.6% 41.5% 40.4% 39.9% 39.8% 40.0%
Cable TV 39.9% 40.6% 41.6% 42.7% 44.4% 44.7% 44.6% 44.5% 44.3%
FTTH 13.0% 13.5% 13.9% 14.6% 14.0% 14.8% 15.4% 15.6% 15.6%
Others 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%
Total 9,834 9,266 8,658 8,119 7,494 7,128 6,795 6,704 6,592

 

% 2021 2022 2023 2024
DTH 49.2% 51.5% 48.5% 43.0%
Cable TV 40.3% 37.5% 39.0% 42.8%
FTTH 10.0% 10.9% 12.4% 14.2%
Others 0.5% 0.1% 0.1% 0.1%
Total 13,460 12,501 10,457 8,115

 

 

Pay TV Accesses by Technology

 

Thousand 1Q24 2Q24 3Q24 4Q24 1Q25 2Q25 3Q25 Oct/25 Nov/25
DTH 4,629 4,244 3,848 3,459 3,111 2,881 2,713 2,667 2,640
Cable TV 3,921 3,764 3,602 3,471 3,328 3,187 3,028 2,982 2,921
FTTH 1,278 1,252 1,200 1,182 1,048 1,052 1,048 1,049 1,025
Others 7 6 7 7 7 8 7 7 6
Total 9,834 9,266 8,658 8,119 7,494 7,128 6,795 6,704 6,592
Density* 4.5 4.3 4.0 3.7 3.4 3.3 3.1 3.1 3.0

 

Thousand 2021 2022 2023 2024
DTH 6,624 6,441 5,073 3,488
Cable TV 5,431 4,687 4,078 3,471
FTTH 1,344 1,366 1,294 1,149
Others 61 7 7 7
Total 13,460 12,501 10,452 8,115
Density* 6,4 5.8 4.9 3.7

 

 

Pay TV Net Adds by Technology

 

Thousand 1Q24 2Q24 3Q24 4Q24 1Q25 2Q25 3Q25 Oct/25 Nov/25
DTH -444 -385 -396 -389 -347 -231 -168 -46 -27
Cable TV -157 -158 -162 -131 -143 -141 -159 -47 -61
FTTH -22 -26 -52 -18 -134 4 -4 1 -23
Others -1 -1 1 0 0 1 -1 0 0
Total -623 -569 -608 -539 -624 -367 -332 -91 -112

 

Thousand 2021 2022 2023 2024
DTH -741 -183 -1,368 -1,585
Cable TV -933 -743 -609 -607
FTTH 244 22 -67 -150
Others 61 -54 0 0
Total -1,369 -959 -2,044 -2,343

 

NEWSLETTER

Report

EVENTS

 

More events

TelecomWebinar (in portuguese)

More Webinars

NEWS (in portuguese)