05/13/2025

Pay TV in Brazil
Statistics Market Share  

In this page: Pay TV statistics in Brazil.

Pay TV Accesses

 

  Mar/24 Dec/24 Feb/25 Mar/25
Total accesses 9,834,463 8,118,718 7,683,555 7,105,453
Density (acesses/100inhab.) 4.5 3.7 3.5 3.3
Month Growth -235,843 -179,319 -186,272 -578,102
-2.3% -2.2% -2.4% -7.5%
Annual Growth -622,997 -2,338,742 -435,163 -1,013,265
-6.0% -22.4% -5.4% -12.5%
Growth in one year -2,116,815 -2,338,742 -2,386,751 -2,729,010
-17.7% -22.4% -23.7% -27.7%

 

Pay TV by Technology

% 1Q24 2Q24 3Q24 4Q24 Feb/25 1Q25
DTH 47.1% 45.8% 44.4% 42.6% 42.2% 38.7%
Cable TV 39.9% 40.6% 41.6% 42.7% 43.7% 46.6%
FTTH 13.0% 13.5% 13.9% 14.6% 13.8% 14.6%
Others 0.1% 0.1% 0.1% 0.1% 0.2% 0.1%
Total 9,834 9,266 8,658 8,119 7,684 7,105

 

% 2021 2022 2023 2024
DTH 49.2% 51.5% 48.5% 43.0%
Cable TV 40.3% 37.5% 39.0% 42.8%
FTTH 10.0% 10.9% 12.4% 14.2%
Others 0.5% 0.1% 0.1% 0.1%
Total 13,460 12,501 10,457 8,115

 

 

Pay TV Accesses by Technology

Thousand 1Q24 2Q24 3Q24 4Q24 Feb/25 1Q25
DTH 4,629 4,244 3,848 3,459 3,243 2,747
Cable TV 3,921 3,764 3,602 3,471 3,359 3,311
FTTH 1,278 1,252 1,200 1,182 1,064 1,040
Others 7 6 7 7 18 7
Total 9,834 9,266 8,658 8,119 7,684 7,105
Density* 4.5 4.3 4.0 3.7 3.5 3.3

 

Thousand 2021 2022 2023 2024
DTH 6,624 6,441 5,073 3,488
Cable TV 5,431 4,687 4,078 3,471
FTTH 1,344 1,366 1,294 1,149
Others 61 7 7 7
Total 13,460 12,501 10,452 8,115
Density* 6,4 5.8 4.9 3.7

 

Pay TV Net Adds by Technology

Thousand 1Q24 2Q24 3Q24 4Q24 Feb/25 Mar/25 1Q25
DTH -444 -385 -396 -389 -89 -496 -711
Cable TV -157 -158 -162 -131 -61 -49 -160
FTTH -22 -26 -52 -18 -47 -23 -142
Others -1 -1 1 0 11 -11 0
Total -623 -569 -608 -539 -186 -578 -1,013

 

Thousand 2021 2022 2023 2024
DTH -741 -183 -1,368 -1,585
Cable TV -933 -743 -609 -607
FTTH 244 22 -67 -150
Others 61 -54 0 0
Total -1,369 -959 -2,044 -2,343

 

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