01/07/2025

Pay TV in Brazil
Statistics Market Share  

In this page: Pay TV statistics in Brazil.

Pay TV Accesses

 

  Nov/23 Dec/23 Oct/24 Nov/24
Total accesses 10,614,216 10,457,460 8,464,988 8,282,845
Density (acesses/100inhab.) 4.9 4.8 3.9 3.8
Month Growth -197,317 -156,756 -182,530 -182,143
-1.8% -1.5% -2.1% -2.2%
Annual Growth -1,887,142 -2,043,898 -1,992,472 -2,174,615
-15.1% -16.3% -19.1% -20.8%
Growth in one year -1,947,115 -2,043,898 -2,346,545 -2,331,371
-15.5% -16.3% -21.7% -22.0%

 

Pay TV by Technology

% 3Q23 4Q23 1Q24 2Q24 3Q24 Oct/24 Nov/24
DTH 49.6% 48.5% 47.1% 45.8% 44.5% 43.9% 43.6%
Cable TV 38.4% 39.0% 39.9% 40.6% 41.7% 42.0% 42.4%
FTTH 12.0% 12.4% 13.0% 13.5% 13.8% 14.1% 13.9%
Others 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%
Total 10,983 10,457 9,834 9,266 8,648 8,465 8,283

 

% 1Q22 2Q22 3Q22 4Q22
DTH 50.4% 50.9% 51.3% 51.5%
Cable TV 39.4% 38.7% 38.0% 37.5%
FTTH 10.0% 10.2% 10.7% 10.9%
Others 0.2% 0.2% 0.0% 0.1%
Total 13,324 13,142 12,742 12,501

 

% 2019 2020 2021 2022
DTH 51.3% 49.7% 49.2% 51.5%
Cable TV 43.6% 42.9% 40.3% 37.5%
FTTH 5.1% 7.4% 10.0% 10.9%
Others - 0.0% 0.5% 0.1%
Total 15,684 14,829 13,460 12,501

 

 

Pay TV Accesses by Technology

Thousand 3Q23 4Q23 1Q24 2Q24 3Q24 Oct/24 Nov/24
DTH 5,443 5,073 4,629 4,244 3,848 3,712 3,612
Cable TV 4,217 4,078 3,921 3,764 3,602 3,552 3,512
FTTH 1,314 1,300 1,278 1,252 1,191 1,194 1,153
Others 8 7 7 6 6 6 6
Total 10,983 10,457 9,834 9,266 8,648 8,465 8,283
Density* 5.1 4.8 4.5 4.3 4.0 3.9 3.8

 

Thousand 1Q22 2Q22 3Q22 4Q22
DTH 6,713 6,693 6,537 6,441
Cable TV 5,255 5,085 4,839 4,687
FTTH 1,328 1,345 1,360 1,366
Others 28 20 6 7
Total 13,324 13,142 12,742 12,501
Density* 6.2 6.1 6.0 5.8

 

Thousand 2019 2020 2021 2022 2023
DTH 8,051 7,365 6,624 6,441 5,073
Cable TV 6,831 6,363 5,431 4,687 4,078
FTTH 802 1,100 1,344 1,366 1,294
Others 0 0 61 7 7
Total 15,684 14,829 13,460 12,501 10,452
Density* 7,3 6,9 6.4 5.8 4.9

 

Pay TV Net Adds by Technology

Thousand 3Q23 4Q23 1Q24 2Q24 3Q24 Oct/24 Nov/24
DTH -349 -371 -444 -385 -396 -136 -100
Cable TV -147 -139 -157 -158 -162 -50 -41
FTTH 7 -15 -22 -26 -61 3 -41
Others 0 -1 -1 -1 0 0 0
Total -489 -525 -623 -569 -618 -183 -182

 

Thousand 1Q22 2Q22 3Q22 4Q22
DTH 89 -20 -156 -96
Cable TV -176 -170 -246 -152
FTTH -16 17 15 6
Others -33 -8 -14 1
Total -137 -181 -401 -240

 

Thousand 2019 2020 2021 2022
DTH -1,449 -686 -741 -183
Cable TV -566 -468 -933 -743
FTTH 185 298 244 22
Others 0 0 61 -54
Total -1,830 -856 -1,369 -959

 

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